With the development of the underwear industry, the brand continues to increase, the performance of the brand underwear shop began to decline. Shop profitability decline, the management requirements of the store is also getting higher and higher, how to improve brand underwear shop performance? Beauty poetry as a well-known underwear chain brand, underwear sales in the continuous development of industry, performance has been high. How to enhance brand underwear shop performance, Beauty poetry to tell.

Affect the store's core profit four data: traffic, into the store rate, turnover rate, customer price, you want to enhance underwear store performance, improve these core data, store performance will rise rapidly.

1, traffic

For a store, the traffic is the basis of performance, there is no consumer where the consumer? Many shop owners choose to shop in the bustling area, which is one of the ways to increase traffic. It would not be enough to just test the geographical location, and we must attract more people to pay attention to the shops through publicity and promotion so that traffic will increase.

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2, into the store rate

Increase traffic, find ways to get consumers into the store is a profound knowledge. At present a lot of brand underwear, if you are most likely to publicity came over, but let customers into the store will need some shop decoration and layout to attract customers.

display

Consumers pass in front of the shop, the first thing they see is the product inside the window. If the window is very beautiful, the underwear is also very good looking, often they will go to the store to see other products, or directly under the window display underwear.

Shopping guide status

Shopping guide working status will also affect the customer into the store rate, the Chinese people have their hearts, shops inside more people want to go and see. Excellent shopping guide to attract customers into the store, there is the second one to form a virtuous circle. On the contrary, Purchasing Guide does not work, shop popularity is low, customers look shopping guide Gezhi look at themselves, do not want to enter the store.

3, turnover rate

The purpose of attracting customers into the store is to let the customers consume in the store, but not all the customers are consuming, and many people just want to see. If the store to implement refined management, refined marketing, the transaction rate can be improved. The same shop, the same product, shopping guide is not the same, its sales will have very big changes. Some shopping guide will sellers, some shopping guide will not sellers, and sometimes even a world of difference. Some shopping guide a person's performance is equivalent to a few people, or even a person to do more than half of the shop's performance.

4, the amount of the transaction

Sometimes, even if the customer buys something in the store, the sales performance of the store is not much. Because many customers may not buy too much, it is important to increase the transaction amount at this time. There are mainly two ways to improve the turnover, one shop discount, such as buying two get one free; two is by the ability of shopping guide, shopping guide grasp the customer psychology, the better, you can easily move the customer to buy or Buy expensive products.

Improvements in store performance In addition to these conventional means above, the most important is to test the potential of customers to explore and the continuous development of new customers. Growing old customers, consumer potential continue to dig out, so that stores began to have more stable performance.

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