If you talk about national jewellery, the Chinese people will think of jade in all likelihood. China has a 10,000-year jade culture, and it shines with brilliance.

Just off the curtain, as the largest and most influential stone industry exhibition in Asia, the 2014 China Kunming Pan-Asian Stone Expo, attracting jewellery and jade brands from all over the world. How to make the national jewelry brand comparable to the first-line international brands is one of the important topics among exhibitors.

Chinese national jewelry brand is self-reliant

To realize the "Chinese Dream" of the national jewelry brand, and to carry forward the national jewelry, we need the joint efforts of the Chinese national jewelry industry. The division of Changyi technology to control the country - actively introduce foreign first-line brand technology, increase international industry exchanges, promote healthy competition in the industry, and become the primary task of building national jewelry brands. Consolidating China's strength and realizing the Chinese dream has become the common goal and ideal of the Chinese nation. As a jewelry industry, it is imperative to let the Chinese jade culture with a long history take the lead in supporting national jewelry enterprises.

Miyu jewelry brand strategy system upgrade

Inheriting the jade culture and leading the jade industry is the brand vision and corporate social responsibility of Yunnan Miyu Jewelry.

On the occasion of the "Chinese Dream" of the whole nation, Miyu Jewelry shoulders the strategic goal of reviving the national jewelry industry and creating the first-line brand jewelry of Amami International. After the 2013 power savings, the brand strategy system was upgraded in 2014, and the industrial structure was fully developed. The Yunyu Group was ready to go up and down – not only to improve its brand management, but also to establish a foothold in Yunnan, to unite the national jewelry enterprise, and to become a Chinese Ethnic jewelry gorgeous business card. Influence the world's jewelry market with the tolerance and generosity of the Chinese nation.

Use national fashion to slam the international door

Miyu Jewelry is the first to invite international jewellery designers and famous Chinese jade people to gather domestic high-end engraving talents, and use national fashion as the golden key to drive national jewelry brands to the international market. As a new jewellery and jade brand established in 2010, Miyu Jewelry has used its technology and talents to enhance its own backbone and treat partners with inclusiveness and modesty, and has always set its strategic goals to a high level.

Yunnan has the unique geographical advantages adjacent to Southeast Asia and rich stone mineral resources such as gemstones, ornamental stones and building materials. Muyu Jewelry is based in Yunnan. With the comprehensive promotion of the brand plan, it will be in the south of Caiyun. Flowers, under the support of Muyu Jewelry and the Yunnan government and many industry brands, the dream of prosperity of national jewelry brands is just around the corner.

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