Ceramics industry: integrity is the foundation

After more than ten years of rapid development, the architectural ceramics industry has formed a colorful scene in many domestic provinces. Among the many producing areas, Foshan Ceramics has consistently maintained a high market demand, due to the recognition of the market and consumers, this is the honor of Foshan ceramics, but also a ringing business card. However, people in the industry are also aware that the real Foshan ceramics is not much, and more is the name of Foshan ceramics in other production areas, sheep's head to sell lamb, but the quality of the lamb, good and bad, good and bad Difficult to distinguish.

Now is the information age, the Internet age, I believe that as long as people who have used a computer, most have had the experience of online shopping. First of all, in the introduction of products and brands, we must conduct checks at all levels, and then deal with the problems in a timely manner in the sales process, so as to achieve pre-sales and after-sales integrity of the sale of all kinds of operations, will be recognized by consumers and the market.

From this and this. Foshan Ceramics also experienced the problem of credibility in the early stage, but the companies immediately found problems and timely rectification in a short period of time, thus forming the current brand reputation. Whenever there is a problem, there is also a disgraceful past. Winston Churchill’s famous reputation in the Second World War also has a very bad one. He has problems with smoking, alcohol, and lifestyle, but Churchill becomes the Prime Minister. Resolving many evils has made many bad things happen, and it has made achievements for a generation.

It was thought that several years ago some dealers complained about the non-East China and Foshan ceramics production enterprises in other areas, the most obvious is the issue of integrity. What is common is that the goods are not on the board, and there are many things that are not available. The company’s “what it is that the salesman is not related to the business” is ridiculed. How can this approach not surprise the distributors? Chilling? Although this situation is now changing, has the confidence that has been lost been changed overnight?

Suddenly remembered the storm of going to Japan to buy a Chinese-made smart toilet seat. There are many similar things. Going abroad to buy a Chinese-made product has become a joke in the overseas purchasing community. How could this happen? It is because too many domestic enterprises, over-marketing, and manufacturing various false gimmicks have caused Chinese consumers to gradually lose their trust in domestic brands, milk powder incidents, and waste oil...

Say back to ceramics. Many non-Foshan pottery-producing companies said that as long as the product is linked to the word Foshan, the price can be nearly 10% higher than the local production area, or even more. This behavior is undoubtedly a short-sighted act, for others to marry, their own image and brand can not be effectively spread, their own integrity can not be built steadily, over time can only become a production base. And we all know that the value of manufacturing is low in the entire industry chain where the value of goods is formed.

Integrity is an essential foundation for any business society. If fakes and counterfeiting are not improved, I believe that in the near future, a messy situation will arise and hold the BRICs to ask for food.