Summary:

In 2016, Spirit of Craftsman appeared in the government work report for the first time in the two sessions of the country and immediately became a hot word for painting. For reasons, it is not difficult to find that companies adhering to the “artisan spirit” have more tenacious vitality and can stand in the market for decades or even 100 years, virtually revealing the importance of the state’s “artisan spirit” and indicating that it is made in China. The attitude of future transformation.

Cashmere sweater, as a branch of clothing, in addition to the same fashion design requirements for product design, but also the product weaving process has very high requirements. The use of a short span of ten years to become the top three in the domestic cashmere industry, Mi Huang cashmere is extremely "artisan spirit."

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Mihuang Craftsman Spirit Builds China's Cashmere Brand for 100 Years

In 2002, Mihuang Cashmere was established in Zhili Town, Zhejiang Province. Mihuang Cashmere put forward the goal and pursuit of “building a hundred-year brand of Chinese cashmere” at the beginning of its establishment. Tens of millions of dollars are selected to use the world's most advanced production equipment for knitting products, actively introduce high performance models, and pay close attention to quality management, product and service quality, technological innovation, and fulfillment of social responsibilities, and are dedicated to building professional cashmere production in the country. Brand.

In order to pursue the excellence of raw materials, Mihuang Cashmere implements the “two-source control of raw materials” and invests in the establishment of pastures in the Inner Mongolian pastoral area, which is the main production area for cashmere raw materials. The first step is to monitor the quality of cashmere raw materials. At the same time, all raw materials entering the factory are subject to quality inspection, and a “zero tolerance” policy is applied to the problem yarns so that “a single problem yarn is not allowed to enter the factory”.

In order to pursue excellence in quality, Mihuang Cashmere strictly checks in all aspects, each process regards the next process as a customer, adopts "self-test" and "mutual inspection" and pays equal attention, and establishes a set of end-to-end, interlocking, Relatively reasonable internal quality inspection mechanism. In addition, we also implemented a product quality traceability system to ensure that every manufactured product is “trackable”.

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In pursuit of excellence in craftsmanship, Mi Huang never stopped researching and developing innovations. Established the only "Chinese cashmere color research and development base" in cooperation with the China Fashion Color Association to develop cashmere colors and become a leader in the industry. At the same time, it cooperated with a number of research institutions to establish a research and development base to maintain the company's research and innovation.

Mihuang Craftsman Spirit Creates China's Cashmere Brand for 100 Years

In just 15 years, Mi Huang started from scratch, focused on cashmere sweater production research and development, constantly blazing new trails, accumulating experience, and providing nearly 5 million cashmere sweaters to consumers nationwide. He has become the top three in the domestic cashmere industry. In the past fifteen years, Mihuang Cashmere has not forgotten the beginning of the heart and has been making progress. It has continuously developed high-quality, fashionable and comfortable high-quality cashmere products and surrendered the “How to Pursue Excellence” answer to the masses of consumers with the “craftsmanship spirit”.

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