We do Women'S Clothes style is fit for the spring, summer, autumn and winter, that can be divide into top, vest, shirt, blouse, dress, jacket, down clothes, denim and pants. Almost basic style use bright-coloured print and dye for fabric, usually fashion style needs embroidery, special print and paillette in the main parts of clothes or fabric, and some dazzling styles are even sewing diamond on neck and chest by handmade. Nomally spring and summer style in thin and breathable material which like cotton, polyester, T/C, linen etc, and autumn and winter style in thick and warn material which like cotton, polyester etc, but fabirc needs thick.
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On the morning of May 25, accompanied by leaders such as Huang Shaoping, secretary of Quanzhou Municipal Party Committee and Zheng Xincong, mayor of the Provincial Party Committee, Governor Su Shulin led the provincial party committee and provincial government inspection team to inspect the work of Fujian Nochi Co., Ltd., Learn more about Innocence's innovative business model and modern information management. On the same day, Ding Hui, chairman of Nuoci, personally received a group of inspectors and led them to visit the headquarters office of Nuoci. Ding Hui, chairman of the "visit + commentary" way to introduce a line to Nuoci's product image exhibition center, information management demonstration site, sales data management center and other places, which focuses on the Nuode Qi SPA advanced business model and Modern management. In 2012, the "crisis of inventory" broke out in the shoe and clothing industry and caused some enterprises to "close the store boom." During this year, Nuoqi has not been greatly affected, and in the second half of the same period last year, also achieved a slight increase in sales. To this end, Noci has been widespread concern inside and outside the industry and the news media, and its advanced SPA business model and modern management has also attracted the attention of provincial leaders and county leaders. On the 25th, the provincial inspection team made a special visit to Noci for study tour. With the SPA mode to grasp the "smile curve" at both ends of the traditional domestic garment enterprises mostly when the production reached a certain size, began to develop from the production of brand, go to expand sales channels. The business model that Nuoci uses is different from traditional clothing brands. "Our model is to develop retail stores by directly controlling the retail terminal, directly feel the market demand and changes, and then quickly respond to product development, production, supply and sales. That is, grasp the 'smile curve' at both ends of the Product research and development and retail terminals, outsourcing the production of lower added value. "Ding Hui explained to the visiting party. This business model referred to SPA (self-owned clothing retailers), it is understood that the current "market-oriented product rapid supply strategy" is the international apparel industry's most advanced business model, Spain Zara, Sweden H & M , Japan, according to the library and other international successful brands are using this model, the current annual sales of these brands are around 100 billion yuan. Advanced management methods help Nuoqi steady development Nuoqi advanced management methods have also been highly concerned about the inspection team. "I personally think that in the past few years a lot of shoes and apparel brand companies produce a lot of inventory, the main reason is that the use of provincial-level agents, futures and other traditional mode of operation, there is no direct control of the terminal demand information, can not be timely response market." Ding Hui said. The shoes and apparel businesses also recognize the shortcomings of this mode of operation, have to adjust the transition, and began to try "wholesale" to "retail" development strategy. And this strategy is Nuoqi from the development of retail roads so far, has been using the management approach. Instead of developing an agency system, Nochi directly manages all the stores in the country directly. There are two advantages to doing so. On the one hand, it can reduce the circulation costs and on the other hand it can help to quickly respond to changes in the inventory of products risk. "At present, people's consumption concept has tended toward the pursuit of fast fashion, which requires shoes and apparel enterprises to enhance the entire supply chain to respond quickly to the market, shorten the lead of goods." Ding Hui said. However, under the provincial-level agency business model, the terminal sales can go through the layers of agents to reach the garment enterprises, and the feedback from the consumer market lags behind. Even some enterprises and the terminal market is a fault, out of touch, the long run, the impact on retail sales of shoes and apparel is fatal. In order to enhance the response speed of the supply chain, Nuoqi committed to the entire supply chain information management. The company based on independent IEAP system to complete the transmission of consumer information, sales, design, production and other aspects of information sharing, from the retail terminal to the headquarters, manufacturers, raw material suppliers are synchronized, real-time retail terminal sales and inventory information, and through Timely analysis of sales information, response, in order to chase a single production and research and development of new products in advance to prepare. The speedy supply chain management capabilities bring NOCs a powerful competitive advantage. While online retail channels continue to expand, Nuoci also expands its new marketing channel, e-commerce. According to authoritative media reports, in 2012, the scale of China's garment e-commerce market transactions nearly 300 billion yuan, an increase of about 44%, much higher than the retail growth of physical clothing stores. Apparel online shopping market development has become the new impetus for domestic sales of clothing. Following the trend of market development, Nokia launched its e-commerce business in 2011 with retail sales in 2012 close to 1 billion. In order to allow Nuoci brand online and offline sales more smoothly, the company plans to achieve online and offline synchronization of sales strategy by 2015. "Each successful brand, are constantly evolving in the evolution, the development of transformation.No sunset industry, only do not know how to change the business. Provincial inspection team to visit Nuochi inspection work is Innochi innovative business model and modernization of information High management affirmation, it is a great encouragement to Innocence innovation, the pursuit of excellence. "Ding Hui said. In the next five years, Nuoqi will continue to strengthen its product development and terminal sales capabilities at both ends of the "Smile Curve" and give full play to its advantages of innovative business models and "membership database marketing" and informationized supply chain management to make products more In line with the needs of mass consumers, so that a single store sales more capable, steady growth in the number of stores at the same time refined operation; the same time, vigorously develop e-commerce strategy to achieve simultaneous online and offline sales and gradually from the downstream terminal stores to Upstream supply chain producers and raw material suppliers to control.
May 21, 2020