Since its inception, Mian Nuo has always stood proudly in the trend, leading fashion and becoming a fashion spokesperson for domestic women's brands. Cost-effective, fast and stylish mass fashion is MIGAINO's design concept. Providing rapid popularity and exquisite quality at the best price is the banner that MIGAINO is always pursuing. It makes fashion as natural as breathing, and makes fashion become accessible to every woman.

Spring print Miaino MIGAINO Women's 2015 Spring and summer clothing with

Spring print Miaino MIGAINO Women's 2015 Spring and summer clothing with

Spring print Miaino MIGAINO Women's 2015 Spring and summer clothing with

Spring print Miaino MIGAINO Women's 2015 Spring and summer clothing with

Spring print Miaino MIGAINO Women's 2015 Spring and summer clothing with

Kaixin Fashion Co., Ltd. was established in 1997 and owns one of Shenzhen's top ten women's brands. It is a well-known brand enterprise with international competitiveness in the Chinese fashion women's apparel industry.

Kaixin Fashion integrates R&D, design, production, sales and efficient management. Its headquarter is located on the 16th floor of Tower A, Tianli Central Plaza, Nanshan District, Shenzhen, and covers an area of ​​more than 2,000 square meters. The production base is located in Chengdexuan Industrial Park, Gongming New District, Shenzhen. It covers an area of ​​more than 30,000 square meters and employs nearly 1,000 production staff, of which more than 20,000 square meters of manufacturing space has an annual production capacity of more than 1.5 million pieces. More than 10,000 square meters of logistics distribution centers and service platforms are in the leading position in the industry. In order to enrich the amateur cultural life of the employees, a cultural and sports center with an area of ​​up to 1,000 square meters has also been opened.

Kaixin Fashion implements a general manager responsibility system, which consists of R&D centers, product centers, marketing centers, and function centers. It also has offices in Guangzhou, Beijing, and Wuhan. With keen and strong market awareness, unique personality and fashion tastes, and endless creative ideas, Kaixin Fashion led the elite division of more than a thousand people, established a modern integrated marketing system, and implemented a brand internationalization strategy. Leading the glory of fashion.

"Maya Nuo" was awarded as one of the top ten women's wear brands in Shenzhen as a women's brand operated by Kaixin. Based on the sincere pursuit of fashion, Mian Nuo always insists on using original ideas to highlight modern women's charm and wonderful charm, and defines a new urban woman with a trendy and fast fashion culture. From its inception to the present, Mian Nu has completed the magnificent transformation from nowhere to the strong. Since opening its first store in Shenzhen in September 1997, it has so far boasted more than 670 stores in seven districts across the country.

While enhancing the influence of the “Maya Nu” brand, Kaixin Company has adopted a diversified and all-encompassing competitive strategy to compete in the market, creating a “Maya Nu culture” that is unique to Kaixin. Vigorous corporate vitality is a combination of profound brand culture, so that Mian Nuo has always stood proudly in fashion and led the fashion trend of Chinese fashion women.


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