The 90s who are becoming mainstream consumers have been stunned by many merchants with their unique values ​​and consumption patterns. The traditional marketing methods did not seem to work before the 90s. In this regard, businesses must cater to their consumer claims in order to "catch the beauty back", the brand must be deeply impressed by the "post-90s" consumer era of marketing. However, in the face of 90, it is not necessary to be flattering. In fact, as long as the products can meet their needs, they will be willing to make "concessions" after the 90s.

After 90, it is a family that loves interaction. However, a good interactive experience marketing product will definitely win the love of the 90s. Their true consumption behavior is: the criterion for choosing a product or brand is not "good" or "bad". Rational cognition, but a perceptual attitude of “like” or “dislike”. They pay more attention to the feelings and experiences in the process of consuming and using products, and pursue the consistency of products or services with their emotional experiences.

Take the recent white shoes that are very hot, Adidas, Converse, Keds major brands have similar styles, similar styles of small white shoes listed. However, for the 90s, wearing white shoes can not be a good experience. In the hearts of each individual who believes that he is the most special 90-year-old, "it is ugly, hitting shoes and destroying all" is that they are fashion creeds.

Not long ago, fashion women's shoes brand Yi Si Q played a new trick for small white shoes, and after the cross-department of the post-90s illustrator AL, launched a series of hand-painted illustration white shoes, and launched a "alone but not alone" The new custom mode, with instant flash shots and customizable limited pre-sales on the line, hangs up after 90 appetites.

The so-called "independence and not alone", the illustrations on each pair of custom shoes are drawn by AL, the customer can choose to leave in the order, in addition to the four original illustrations, the illustrator AL will be especially on the side of the shoe. Design their names, so each pair of shoes is not alone but unique. This precisely meets the needs of consumers who are eager for unique branding after the 90s. At the same time, they also give a sense of belonging and let them find a circle that suits them.

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