阿特蜜 - Artmi

Remember the spectacular cloud strategy of 8.22 artmi brand · Omni Channel conference - dozens of media, network convergence, VR (virtual reality), AR (augmented reality) interaction, coupled with Florentina full participation, Luster can be described as strong.

But for the brand, the success of a conference, not enough to prove the advantages of follow-up how hard, is the key.

Fortunately, artmi understands this road, most of the month just passed, the entire channel came the good news - offline store sales increased 40%.

Behind the beautiful numbers is the painstaking research and careful layout of artmi's operations team.

Often hear the store complain about the market was robbed online, from the data point of view, indeed, 59% of smartphone users will use the mobile terminal to find more favorable prices, and continue to grow, nearly 6 percent of consumers will choose Online shopping.Street in the survival of offline brands, must admit that the electricity supplier is already a mature sales channels, mobile consumer habits change can not be contrarian.

全渠道发布后 artmi线下店销售量增加40%

"The Department of Amoy brand is concerned, competition is more fierce this year Lynx 6.18 M women's sales charts and was taken away JACKJONES VEROMODA. This shows that when the traditional brand offensive line, they have a lot of Amoy brands no advantage. "

"The omnichannel is not just a trend, is becoming a reality, it creates a win-win situation for online and offline.After the online and offline boundaries will be slowly blurred, left to the consumer, is a shopping experience." artmi operations team said so.

"In fact, we have been setting up the whole channel for three years. When we announced that we had marched into the line three years ago, many people in the circle were not optimistic. But the market is like that. You have to judge the trend, pay attention to accumulation, and be ready at any time. Come, quick response, grab ahead of others. "

"We are honored, we are not backward!"

Indeed, in the fast fashion industry, opportunities fleeting, artmi pace seems fast forward but very solid, offline store sales growth of 40%, but the beginning of all-round trip, the line can contribute much to online Proportion, we will wait and see, perhaps two months after the double eleven wars, can first glance.

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