Layout wisdom wash platform Haier washing machine cross-border integration and then another city

HC Home Network News: On June 26, 2016, Haier Care Industry 2016 entity interconnection innovation win-win conference was held in Zhengzhou Wanda Culture Hotel. Nearly 1000 users and customer representatives witnessed Haier Care. The eco-cleaning platform was released and experienced a new laundry service for consumers.

Converging multi-party resources for full-brand washing machine products

The reporter learned at the event site that the Haier Care Ecology Smart Washing Platform is based on the resource integration platform of the connected laundry or washing machine APP, and gathered more than 30 first-line brands such as Procter & Gamble, Garment Association, International Wool Bureau, Yaying and Lilang. The user can control the washing machine to select the personalized laundry scene program according to the fabrics and stains through the large-screen washing machine or the laundry APP. It can also purchase the detergent on the smart washing platform, choose the dry cleaning brand, and complete the whole process of washing the clothes. Experience. In addition, Haier Smart Washing Platform has established a more complete laundry service system. At present, Haier has already reached cooperation with five well-known dry cleaning brands such as Fornet and Wash.

It is worth noting that Haier's smart washing platform has a broad extension space, and all future washing machines and laundry apps with networking functions can be applied.

According to analysts, Haier chose the washing machine as the carrier to build a smart washing platform with the user's best washing experience. The entry point is accurate, and the carrier chooses the washing machine with vision. It is used to protect the hardware products used in this household. The ecosystem is upgraded and perfected, and the future has unlimited scalability and possibilities.

Focus on user experience Haier wisdom wash platform to achieve multi-win

At the launch site, Mr. Ma, a Zhengzhou user, experienced a one-click purchase of a proprietary detergent program on the Haier Care Ecology Smart Washing Platform. On the washing machine screen, click on the washing and protecting mall, there are 6 major categories of laundry detergent, softener, laundry tablets and other 6 categories. After selecting the brand and the quantity, the mall will deliver the goods to the user's home according to the entered address information. Taking detergent as an example, Haier and Procter & Gamble jointly developed a special professional cold water enzyme component and active enzyme component, which can be accelerated in a shorter time in special procedures such as cold water washing and fast washing for 15 minutes. The stain dissolves and the washing ratio is increased.

In addition to purchasing detergents on the Haier Care Eco-Smart Washing Platform, platform users can also enjoy dry cleaning services without leaving their homes. At present, Haier has already reached cooperation with five well-known dry cleaning brands such as Fornet and Wash. Taking Fornet as an example, through strategic cooperation with Haier, users of Smart Washing Platform can place orders through the network and enjoy the exclusive dry cleaning service of Fornet's “10 minutes response, door-to-door pick-up within 2 hours”.

According to industry analysts, the launch of the Haier Care Ecology Smart Washing Platform has achieved multiple benefits for related parties. On the one hand, the user enjoys a convenient laundry service through the Haier Wisdom Washing Platform and realizes a new experience in laundry life. On the other hand, the dry cleaning brand enters thousands of households with Haier's smart washing platform, and builds an O2O Internet laundry service platform based on the smart washing platform, which greatly enhances consumers' awareness of their brands and expands their service scope infinitely. Haier's eco-cleaning platform cleans the platform, and meets the needs of each user's care, and realizes the multi-party sharing of Haier washing machine and related stakeholders to create a win-win situation.

In 2016, Haier washing machine focused on different user needs and released three user models of Casa Di, Haier and Commander, as well as product solutions, achieving the continuous upgrading of Haier's care ecosystem. The launch of the Haier Care Ecology Smart Washing Platform has enriched the software content of the Haier Care Ecology Circle and greatly improved the user's laundry experience. Through the interconnection of the entire industry chain, multi-party resources, especially dry cleaning service providers, access the care scene, realizing the cross-border transformation of Haier washing machine from laundry hardware to dry cleaning service, and strengthening its leading position as an intelligent network product.

Editor in charge: Cai Lina