(Give me a square, let you have no inventory, give you one million a year!)

First, the case:

Foshan Nanhai Aiyunlan Underwear Co., Ltd., in order to better conform to the rapid development of the Internet underwear market, the tide of the tide: dare to take responsibility, face the peach battle! Propose that I set up the stage and you sing! Zero inventory, "hundred store, million" change underwear project marketing plan

Second, the theme: let the confusion, change the way, let resources, become wealth!
Third, the purpose:

1. Social Responsibility: Due to the fierce competition environment of the Internet in the underwear market, a large number of elites in the underwear market after the 80s and 90s are faced with the confusion of entrepreneurship, career choice and unemployment; most of them are engaged in underwear marketing and training for a long time. ; accumulated a wealth of market experience and network resources. Ai Yun Lan Underwear Co., Ltd., with a high sense of social responsibility; for the 80s and 90s elites in the underwear market to build a platform for entrepreneurship, industry and career, so that those who have dreams, diligence and responsibility to achieve self-worth!

2, Concentrate, I am everyone; everyone is me! The fundamental factor of enterprise development is people. Because enterprise policies and strategies are determined, talents are the decisive factor for achieving enterprise development! Therefore, we must make full use of this platform, with integrity, pragmatic, open attitude; open mind, integrate all resources, and do a good job!

3, focus on the results, the facts speak; love rhyme underwear Co., Ltd. in these years can get rapid and healthy development, a fundamental, is the product creation, innovation capabilities continue to transform and improve. Therefore, Aiyun Lan Underwear Co., Ltd. dares to promise to all partners on the platform: the products sold on the platform must be the company's self-innovation, research and development of new products, explosive products. Fake 1 lose 10! Sales commissions and deposits generated by the platform: everything is fulfilled on time and in full according to the plan!

爱韵兰“万变内衣”项目营销策划方案

爱韵兰“万变内衣”项目营销策划方案

爱韵兰“万变内衣”项目营销策划方案

爱韵兰“万变内衣”项目营销策划方案

爱韵兰“万变内衣”项目营销策划方案

爱韵兰“万变内衣”项目营销策划方案

The Wanchang underwear product project is affiliated to Aiyunlan Underwear Co., Ltd., a partner in the provincial and municipal regional markets that invests in the top of the ever-changing underwear products, and is authorized by the legal representative of Aiyunlan underwear company. The product settlement unit is 92 yuan/group, 46 element. The binding conditions are based on the company's authorized partnership special person responsible for docking. The specific details are as follows;

1) The provincial-level regional partner's authorization condition is that the goods quota is 2000 groups, and the participating project costs are 200,000 yuan. Subject to the protection of the regional market, the authorized party has the right to set up the deployment control promotion partner in the provincial level. .

2) The authorization conditions for the city-level regional partners are: 500 sets of goods quota, subject to the participation project cost of 50,000 yuan, the authorized party has the right to set up the deployment control promotion partner in the city-level area.

3), case interpretation:

Example, 92 yuan / group (product project partner)

(1) Shop IP in the provincial level According to 200 stores, standard package 43 groups * 200 stores = 8600 groups, the amount: 8600 groups * 92 yuan = 791200 yuan

According to the traditional normal replenishment sales: 43 groups (one quarter) * 3 months = 129 groups, and so on.
791200*3=2373600 quarter/yuan, converted to 50% sales rate 2373600*2=1186800 quarter/yuan;

(2) Shop IP in the city level According to 50 stores, standard package 43 groups * 50 stores = 2150 groups, amount: 2150
Group *92 yuan = 197800 yuan

According to the traditional normal replenishment sales: 43 groups (first quarter) * 3 months = 129 groups and so on.

197800*3=593400 quarter/yuan; converted to 593400*2=296700 quarters/yuan according to 50% sales rate;

V. Inviting Independent Operation Project Partner Model: (People/Team)
1. Individuals who work alone or team project partners must sign a cooperation agreement with Aiyun Lan underwear company Wanren underwear products project, and implement it after being authorized by the legal representative of Aiyunlan underwear company.
2. After the project partners are formally authorized, they must be strictly implemented in accordance with the project plan and agreement;
3. The project partner directs the change underwear products to the terminal store. The authorized party shall be given to the partner at 20 yuan/group (including the first batch + replenishment), provided that the Aiyunlan underwear company cooperates with the terminal store for the duration of the cooperation.
6. Partner of the store:
1. After signing the formal agreement and being duly authorized as the project partner; the company will supply the shop partner at 136 yuan/group 68 yuan/piece, and enjoy the policy of returning and worry-free within three months. After three months, I only enjoy the exchange policy.

2, at the same time enjoy the company to provide Internet sales function project sales training and promotion services. Support partners in physical stores, self-media display, community group purchases, free technical platform support, multi-channel resource sharing.
3, the price is uniform, the retail price is 256 yuan / group -136 yuan / group shipping price = 120 yuan (gross interest rate), 120 *

"
136 = 0.88, that is, the profit rate is 88%.

The above is the marketing plan of the “Hundred Stores Million” Wanchang underwear project. The final interpretation right of this project belongs to the operation of “Hundred Million Million” Wanyan underwear project of Nanhai “Ai Yunlan” Underwear Co., Ltd., Foshan City, Guangdong Province.

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