The Shanghai Advanced Haute Couture Week in 2018 is scheduled to be held from May 31st to June 5th. It will be mainly divided into SHOWCASE, which is a dynamic garment based on customized apparel, and SHOWROOM, a static Chinese product that promotes high quality lifestyles. China Customs pays tribute to the core sections of the “Overseas Sales and Marketing, Haute Couture Brand Summit” held in Paris. The venue was held in October 2014 with the “Shanghai Haute Horticultural Center” designated by the Shanghai International Fashion Federation.

With the 2018FW Shanghai Gaoding Week as a cooperation opportunity this season, the organizer Shanghai International Fashion Federation will join forces with Alibaba to launch the Taobao "i-fashion?? Customization" channel and open it on the "i-fashion?? customization" channel to Shanghai International. The fashion federation, as the operating body, integrates the "New Couture New Customization " brand online sales platform . At the same time, it also synchronized live broadcasts on-line and this quarter, Gao Dingzhou released live, full-scale platform high-volume UV support, on-site construction instant interactive environment and other forms of in-depth cooperation, the line hand in hand with the Bund on the 22nd - Shanghai Haute Couture Center, With this quarter, the high-definition weekly showroom is the trial carrier, enabling customers to experience online browsing - offline experience - online transactions - offline retail new three-dimensional advanced customization services to build a better participation experience for customized brands, providing More possibilities!

In 2014, the Shanghai International Fashion Federation established China's first promotion and sales promotion platform dedicated to the promotion of advanced customization business. In October of the same year, it established the Shanghai Advanced Customization Week in two seasons. The Shanghai Haute Couture Week, which aims to support China's haute couture design power and exalt craftsmanship for excellence, has gradually become an effective carrier for revitalizing and reshaping urban handicrafts.

Along the banks of the Huangpu River, on the bank of the Bund, there is a century-old red building still standing in the ground. Even if the outer wall is mottled, it is difficult to conceal its profound cultural heritage. It is the Bund No. 22 . As the venue for the 2018 Autumn/Winter Haute Couture Week in Shanghai, it will co-organize the Shanghai International Fashion Federation and create the Shanghai Haute Couture Week to actively support the development of China's high-profile business and promote the beauty and exquisiteness of the East to the world.

SHOWCASE

Shanghai Haute Couture Week Brand Release

The “Shanghai Haute Couture Week Showcase” brand adhering to the promotion concept of supporting excellent original custom designs, creating display opportunities for designers and brands with market appeal and reputation, and creating a professional release promotion platform, will be launched in this season.” This is a brand new attempt to personally experience and cooperate with the live broadcast of the live video and launch of new e-commerce channels to boost the sustainable development of the domestic custom industry.

SHOWROOM

Shanghai Haute Couture Week static sales

The "Shanghai Advanced Custom Week Showroom" project combines the three functions of "static display", "experience" and "ordering", and brings the charm of advanced customization to more high-end consumer groups. It is a customized designer's experience space facing consumers. , providing customized brands with carriers for business opportunities.

The theme release of “Shanghai Haute Couture Kidswear & Parenting” will be held in advance from May 20 to May 21, in line with the good development trend of the children's wear market, presenting the latest series of excellent children's wear dress brands with a sense of design and exquisite craftsmanship at home and abroad.

100 mainstream media

Advocacy coverage for Shanghai Haute Couture Week

2018FW Shanghai Haute Couture Week

Brand cooperation registration in progress

Location: No. 22 on the Bund

Time: 2018.5.31-6.5

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