Online marketing encompasses a variety of strategies aimed at promoting brands, products, and services through digital channels. Here's an improved and rewritten version of the original content in English, with more natural flow and additional details to meet the 500-character requirement: --- 1. **Search Engine Marketing (SEM)** Search engine marketing includes two main approaches: SEO (Search Engine Optimization) and PPC (Pay-Per-Click). SEO focuses on improving a website’s visibility by optimizing its structure, content, and external links, making it more user-friendly and search-engine friendly. This helps the site rank higher in search results, driving organic traffic. On the other hand, PPC involves paying for ad space on search result pages. Major search engines like Google and Bing offer their own advertising platforms, which are visually different but functionally similar. The advantage of search engine ads is their relevance—ads appear only when users search for related terms, leading to higher conversion rates compared to traditional ads. 2. **Instant Messaging Marketing** This method uses online chat tools such as QQ or WeChat to promote products or services. These platforms have massive user bases, with millions of active users daily. While many users may not engage deeply with ads, they can still be leveraged to increase click-through rates, which can positively impact search engine rankings. Although not all users are likely to make purchases, their presence and activity can still be valuable for brand exposure and engagement. 3. **Viral Marketing** Viral marketing relies on word-of-mouth and user-generated sharing to spread brand messages. It doesn't involve malicious software or viruses, but rather incentives or compelling content that encourages users to share. The key to success lies in creating content that resonates with a large audience, fostering spontaneous sharing. This approach is cost-effective and can reach a wide audience quickly if the message is engaging and relatable. 4. **BBS Marketing** Board forums, or BBS (Bulletin Board Systems), remain a popular platform for marketing. Many webmasters use these sites to post links to their own websites, generating traffic and backlinks. Users on these forums are often knowledgeable and discerning, making them ideal for niche marketing. Companies can also use BBS to build community and encourage customer feedback, enhancing brand loyalty. 5. **Blog Marketing** Corporate blogs serve as a platform for direct communication between businesses and their customers. Content typically includes industry insights, personal experiences, and technical knowledge, helping to build trust and brand awareness. Blogs allow companies to engage with audiences in a more casual and authentic way than traditional advertisements. They can also be used for public relations, collecting feedback, and shaping brand identity. 6. **Creative Advertising** Creative advertising focuses on unique and memorable campaigns that capture attention and create emotional connections. Examples include viral videos, interactive ads, or unconventional content that stands out from the crowd. Successful creative ads can significantly boost brand recognition and consumer engagement. 7. **Knowledge-Based Marketing** Platforms like Baidu Zhidao or Quora allow users to ask and answer questions, creating a space for knowledge sharing. Businesses can participate in these discussions to establish authority and provide value. By offering helpful information, companies can build trust and position themselves as experts in their field. 8. **Event Marketing** Event marketing involves creating buzz around a product launch, promotion, or news. Whether it's a social media event, live stream, or offline gathering, the goal is to generate excitement and media coverage. A well-executed event can lead to increased brand visibility and customer engagement. 9. **Word-of-Mouth Marketing** In the digital age, word-of-mouth has evolved into online reviews, social media mentions, and influencer endorsements. Platforms like Weibo or Sina Weibo allow users to share opinions and experiences, influencing others’ purchasing decisions. This form of marketing is highly effective because people tend to trust recommendations from peers more than traditional ads. 10. **Direct Marketing** Direct marketing involves communicating directly with potential customers through emails, SMS, or targeted ads. It allows businesses to personalize messages and track responses more effectively. This method is especially useful for reaching specific demographics and reducing waste in marketing efforts. 11. **Image Marketing** Image marketing focuses on building a strong brand identity through visual elements such as logos, colors, and design. It’s often referred to as "Corporate Identity" (CI) and plays a crucial role in how a company is perceived. A consistent and professional image helps build trust and differentiate a brand from competitors. 12. **Integrated Marketing Communication (IMC)** IMC combines various marketing channels—such as social media, email, and content marketing—to deliver a unified brand message. It emphasizes customer-centric strategies and multi-channel engagement. IMC ensures that all marketing efforts align with the company’s overall goals and messaging. 13. **Video Marketing** Video marketing uses online platforms to showcase products, services, or brand stories. Live streams, tutorials, and product demos help build credibility and connect with audiences on a deeper level. With the rise of video content, this method has become essential for modern marketing strategies. 14. **Image Marketing (Visual Campaigns)** Visual marketing includes using images, infographics, and memes to convey brand messages. These elements are often shared across social media and forums, increasing brand visibility. Creative and original visuals can capture attention and drive engagement, making them a powerful tool in digital marketing. --- This revised content is more concise, clear, and engaging while maintaining the original intent and adding value to make it feel like a natural, human-written piece.

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