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Shenzhen Women Centennial Underwear Co., Ltd. is a leading brand specializing in the design, production, and sale of high-quality undergarments. Founded in 2003 in Shenzhen, China, by Ms. Zheng Yaoying, the company was established after years of deep research and experience in the underwear industry. As a pioneer in the Chinese market, it introduced the concept of a branded underwear chain, setting a new standard for the industry. The brand, known as "Woman's Heart," successfully filled a gap in the mass lingerie market by offering thoughtful, comfortable, and stylish products.
Over the years, "Woman's Heart" has grown into a well-known name across China. It now operates more than 800 chain stores nationwide, with a strong sales and after-sales service network in major cities. The company consistently ranks among the top performers in its sector, thanks to its commitment to quality and customer satisfaction.
The company boasts a dedicated product development team and an advanced manufacturing base equipped with state-of-the-art production equipment. Its product line includes basic undergarments, functional wear, and premium loungewear, all designed to meet the diverse needs of modern consumers. To streamline operations, the company developed its own ERP system in 2008, integrating key areas such as production, procurement, sales, and customer service. In 2009, it further enhanced its operations by implementing a VPN system that enabled real-time connectivity across all chain stores, ensuring seamless communication and efficient service delivery.
Through continuous innovation and a customer-centric approach, "Woman's Heart" has built a loyal customer base and remains a trusted name in the undergarment industry. The brand continues to evolve, always striving to provide comfort, style, and value to its customers.
August 26, 2025