Wenzhou 101 optical Co. Ltd , https://www.101optical.com
**I. Company Profile**
1. **Company Development**
Kyle Fashion (Shenzhen) Co., Ltd. is a joint-venture company that combines the strengths of Singapore and Italy, operating across Southeast Asia and Europe. In the mid-1990s, Mr. Alberto Brancaglion, one of the company's founders, met Mr. Zhang Li-feng, an overseas Chinese fashion designer in Milan, during a chance encounter. Their shared vision for fashion led to a collaboration that bridged cultural differences and sparked new creative possibilities. Together, they launched the ZOKO® brand in both Singapore and Milan, quickly gaining recognition for its unique style and quality.
ZOKO® is led by artistic director Mr. Alberto Brancaglion, who guides a strong design team with a clear mission: "ZOKO is the daily fashion and trend of women." The brand collaborates across three design centers in Italy, Singapore, and China, blending innovation with elegance. Focused on creating fashionable, romantic, and sensual pieces, ZOKO® has become a notable name in the global fashion scene. With its Italian aesthetic and Asian-inspired design, the brand emphasizes simplicity, clean lines, and refined details, making it a symbol of sophistication and modernity.
To expand globally, ZOKO® established its headquarters in Singapore and set up a design team in Italy. Starting from Shenzhen, the brand has steadily grown into the mainland market, aiming to lead a new fashion movement in China. It has also successfully expanded into Europe, establishing a strong presence in Southeast Asia.
2. **Corporate Tasks**
ZOKO® aims to become a globally recognized fashion brand, continuously pushing the boundaries of style and innovation. Its mission is to inspire women around the world to express their individuality through fashion, while maintaining a high standard of quality and design.
3. **Corporate Values**
- **Zeal Passion:** Inspire customers with genuine emotion and passion.
- **Originality & Personality:** Empower customers to showcase their unique style.
- **Kindness & Goodwill:** Provide friendly and professional service to every customer.
- **Options & Freedom:** Offer customers a wide range of choices and flexibility in shopping experiences.
**II. Brand Interpretation**
ZOKO® was born from the fusion of European fashion, particularly Italian style, bringing modern women the latest trends and styles. The brand’s signature style is "elegant charm," combining high-quality fabrics, comfortable cuts, and exquisite craftsmanship with Asian design elements. This blend creates a unique aesthetic that is simple yet sophisticated, with smooth lines, fresh designs, and a touch of classic elegance.
**Brand Concept:** ZOKO® is the daily fashion and trend for women.
**Brand Value:** Elegance and chic.
**Brand Personality:** Free-spirited, stylish, imaginative, and creative.
**Brand Vision:** To empower every woman worldwide to embrace her own elegant style.
**Brand Purpose:** To give every woman the freedom to choose the right fashion for her.
**Brand Positioning:** Targeting women aged 28–40—mature, tasteful, confident, and with stable income, living in urban areas.
**III. Joining Policy**
1. **Franchise Benefits**
- Attraction of an international brand.
- Strong design and R&D capabilities.
- Support from an experienced operational team.
- Proven international retail experience.
- Ongoing media promotion strategy.
- Trustworthy and reputable international company.
2. **Joining Requirements**
- Agree with ZOKO®'s business philosophy and follow the company's market development strategy.
- Have at least two years of experience in managing a women's fashion brand.
- Store size requirements: more than 60 square meters for standalone stores, or 40 square meters for mall counters.
- Store decoration: Unified brand image provided by the company, with free design and decoration support.
ZOKO® is not just a brand—it’s a lifestyle, a movement, and a promise to women everywhere. With its rich heritage and forward-thinking vision, ZOKO® continues to redefine what it means to be fashionable.
August 30, 2025