In 1889, HDLEE MERCANTILE company in the United States Kansas founded LEE brand jeans. In December 2006, LEE opened its first design concept store in Shanghai's bustling Nanjing Road. Other concept stores opened in succession in Nanjing and Chongqing, attracting young frontiers. In 2009, in order to pay tribute to the anniversary of LEE120, launched the LEE Gold 120 non-sale limited edition, the world sold only 120, the original exquisite tailoring and perfect quality into the more aristocratic temperament. 2011 lee through independent research, adjust the jeans side suture and pull the pocket location details, the introduction of the ultimate 4C experience ---- Comfort comfort, Confidence self-confidence, Cut tailoring, Contemporary modern, become a big show sexy posture of the best selected. 2012 autumn and winter, LEE continue to introduce new classic cowboy myth. With the rise of great powers and fierce competition among fashion brands, LEE brings together New York street art, rock music and visual arts to create a new look and feel East Meets West. It has its own smell full of life and uniqueness. lee nostalgic style design, a sudden out of the cowboy Lee development path. LEE has always paid attention to the artistic life brought by the cowboy. Therefore, cowboy art has become a major highlight of LEE. Cowboy art both at home and abroad integrates western elements with Chinese elements, new and old, and co-exists between China and West, transforming elements of symbolism, With LEE art keen sense of touch created a strong style of work, interpretation of the trends brought by the cowboy cool attitude to life. Whether it is LEE for women to bring the latest sexy or express the masculine, are successful in its purely simple style has attracted global attention to fashion.

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