"Winning" is by no means a simple profit-making, it is a balance of power; the Chinese people pay attention to the good man and get the most out of their wealth. Only by winning the enterprise can there be gains. The "win" contains profound truths; most The resources your company can handle are limited, and you do not have to do too many subversive things at this time, but you must be based in the industry you are familiar with and you will be able to spot the problems and opportunities in the industry. The economic crisis, It is just as bright as a candle in the dark that it is brighter than a candle lit by day. The crisis does not necessarily mean that the market is in the doldrums. The key is to practice "internal strength "To find new opportunities and change our thinking, we can step onto a new platform to achieve growth in contrarian situations.

系恋-shelove

2013 can justifiably claim to be the winter garment industry, the financial crisis is far from over, abnormal weakness in the purchasing power of the market, the economic situation is complex and grim, many companies and brands and therefore less abroad; for a new brand " Department of Love " is, This year be regarded as smooth sailing, miraculously achieved the "inverse growth", what makes the romance of this "unknown" brand has such a performance? Department of love by what? Industry in the study, the outside world try to figure out; I think the implanted enterprise heart "win-win concept" created a relationship between love;

三“赢”理念助系恋逆增长

The so-called "win-win", that is, the brand and consumers, franchisees to benefit from common; in the past, often referred to in the development of brand development, "win-win" apparently ignored the feelings of consumers, in fact, allow consumers to feel the real benefits is the love The survival of the brand, as we all know, in the era of high profits and even profiteering has become the past, the era of meager profit has come, consumers tend to rational consumption, who let consumers lose who will be out, on the contrary, who knows the consumers who will be the best Stand firm. To franchisees to achieve sustained profitability is the way to survive brand, is the love of their own survival and development needs; then some people will ask: how to achieve win-win? Let consumers feel the real benefits, only rely on quality, price and service to achieve; Love always adhere to the "quality of life is the brand strategy" concept; adhere to high-quality and stylish sales of cheap goods is the Department of love to quickly attract consumers key;

三“赢”理念助系恋逆增长

For franchisees to achieve sustained profitability, we must rely on cost-effective products and efficient operation of the service system to support; so that brands and franchisees this natural interdependent relationship; however, to create cost-effective products and efficient operation of the service system have to mention To love the relationship between the supply of goods model, the beginning of the brand was founded on the Department of Love, a serious study of the clothing brand popular "order in the spot, with goods complement," business model and found that although this business model can expand the brand market, quickly become bigger and stronger However, due to the lack of interests of the franchisees, there are various business problems arising from the unreasonable allocation of the value chain and the difficulty in accurately implementing the brand service culture. For the status quo of corporate resources, the Department of Love chose a unique distribution business model, operating for many years, the Department of love with science picking, fast replenishment of the "alternative business model" set a low product inventory, high capital turnover Operating good environment, not only to achieve the profit of the terminal agent partners, but also led the brand resource supply partners and collaborative production partners together to profit. When a large number of brands held a high-profile goods order will be the company's earnings pressure Bao orders in each of the two seasons, the Department of Love has never opened the fair will be; what the market demand for products, the Department of Love to provide what kind of products, terminal franchisees What kind of products are sold? This kind of "on-demand production, on-demand supply, on-demand sales," the distribution model, and ordering the biggest difference is that the Department of Love franchisees do not need to bear the futures risk. Franchisee can also be based on the company's basic distribution, according to their own needs and market conditions, the independent choice of what goods to the brand, with the amount of. Department of love to ensure that the basic stocking of goods within 100% cross-quarter returned, the company allowed the latter part of the best-selling models to replenish a certain percentage of the return, so franchisees basically no stock pressure.

三“赢”理念助系恋逆增长

Marketing Director - Ye Chuanxiang

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