This year, KONZEN space international fashion men's brand brand new debut Expo, with its brand spokesperson, international icon star Li Williams attended the scene, immediately ignited the CHIC - Asia's largest and most influential apparel event stage, become the audience focus brand one.

"Prince William" visits the opening ceremony of the exhibition hall and starts the strategy of a strong rise of the brand

Pictured above: KONZEN brand spokesperson and international icon star Li William attends the opening ceremony of the exhibition hall



On the morning of March 29th, Lieutenant William, known as "Prince William" and "Lady Killer," and the famous Italian designer, Francesco Fiordelli, came to the KONZEN booth and started the KONZEN brand with the "International Men's Fashion" position together with the Cross-border company. Strong rise strategy.

According to Chen Peiyu, Chairman of Guangzhou Cross-Border Garment Co., Ltd., KONZEN is a fashion men's apparel brand that is positioned as “International Men's Fashion”. It has established its precise positioning in "precise, fashionable and casual men's wear" through the "comprehensive, inclusive, and premium" brand competitiveness model. The target consumer group is 20-35-year-old professional fashion people, urban white-collar workers, college students and other fashion people.

Above: Liebeck leads the show KONZEN 2010 new autumn and winter trends conference



At the CHIC2010 event, KONZEN launched a comprehensive investment summit including press conferences and new product launches. Together with the 187-square-meter pavilion's panoramic brand creative display, KONZEN was released as the most potential brand in the Chinese fashion men's field.
During the exhibition, KONZEN also launched a “Gold Course” - “Fashion Trends of Fashion Men's Wear and KONZEN Large-scale Brand Investment Summit” and an unprecedented “2010 Autumn/Winter New Product Trend Release Conference”, which left a deep impression.


Above: Dynamic T stage show in KONZEN Pavilion

Above: Display and Window Display at KONZEN International Men's Fashion Exhibition Hall

Above: Display and Window Display at KONZEN International Men's Fashion Exhibition Hall

Above: Display and Window Display at KONZEN International Men's Fashion Exhibition Hall

Above: Display and Window Display at KONZEN International Men's Fashion Exhibition Hall


October 25, 2018