The clothing factory store concept originates from Western countries. The clothing factory store is a factory directly opened. The Clothes of the clothing factory store are much cheaper than the similar clothes on the commercial street. The main products are surplus or backlog products, seasonal products, etc. The garment factory store is emerging as a clothing retail, and its operation will make the clothing brand more popular. This business model exactly meets the needs of the mass consumer groups, because the quality is guaranteed, the price is low and welcomed by consumers. In foreign countries, the shopping malls where clothing factory stores are gathered are also called outlets, ie, clothing brand outlet malls, and are generally translated into outlets in China. Click to view the cashmere Sweater information Puma, Anta, Seven Wolfs, Tigers, Jordan, Birds, Ape, ABC, CBA and many other well-known clothing brands have successively opened clothing factory stores. Why cashmere, down apparel, sportswear and other clothing factory shop rise? First, the economic environment declined, factory sales fell, inventory increased, in order to reduce inventory, cash, shoes and apparel factories do not account for manufacturing costs to handle inventory. Second, the income of residents and consumers has been reduced. Many of the original high-consumption projects have been compressed, turning to rational, cheap, high-quality discounted goods and stocks of goods for domestic consumption. In the nearly 20 years of rapid growth of the domestic consumer goods market, customers’ consumer psychology has matured. . In consumer spending, food and beverage consumption accounted for the highest proportion of 31.3%; consumption in cosmetics and clothing ranked second, accounting for 12.1%; entertainment, communication, and film and television 10.9%; and consumption of learning and books was comparable. Low, the proportion was 4.3% and 3.4% respectively. In the case of a decrease in total income, some consumers with low fashion sensitivity will squash the expenditures on shoes and clothing items and cosmetic beauty face consumption to meet expenditures on children's education, film and drama cultural media, and other uncertain consumption items. Click to view the cashmere sweater information Third, due to the fact that the cost of traditional channels such as department stores, commercial malls, and shops is still high, leading to high prices of terminal goods, and new high-priced products have inhibited the release of consumers' kinetic energy. Fourth, the economic downturn, plant survival costs and human capital remain the same, in order to normal factory survival and normal production arrangements for workers, due to the traditional normal channels because of the impact of the economic environment caused by declining sales, the factory to fill the gap, and turned to huge consumption potential The single product market (such as down coats, cashmere coats, etc.) adopts special measures for the special stage of management refinement and product focus to reduce procurement costs, reduce single-piece profits, and win by quantity. In the past two years, the demand in domestic and foreign markets has been weakening day by day, and a large number of inventories are increasingly burdensome for companies. The emerging retail model that directly integrates with consumers - the factory store direct sales model, adopts the sales model from the factory directly to the consumer, eliminating the intermediate and tedious steps of the brand operating company's hierarchical wholesalers, classification agencies, etc., making consumers more convenient to purchase It is cheaper and more convenient. Factory stores quickly occupy a number of markets and consumers are rushing. Click to view the cashmere sweater information From clothing fashion base in Hangzhou, rapid flow to secondary and tertiary cities including county and township fast fashion factory stores. The main advantages are many styles, full style, no need to pay for intermediate links, can directly reflect the value of intuitive. Yang Nan, the manager who witnessed the development of the cashmere factory store in the market operation, believes that "good quality, low price, rich variety, and quality assurance have always been the biggest advantages and characteristics of the factory shop." The basis for the survival of the factory shop is the brand, and the relationship with shopping malls and online shops is complementary. Only by strengthening the brand, providing the quality of the mall and the price of the online shop, can we have a place. What are the disadvantages of the clothing factory store model? It is understood that factory stores are generally located in relatively remote areas, with limited consumer groups. Compared with department stores, its scale is not large and the variety is not enough. Compared with e-commerce, its consumption area is relatively small, and the number of people who choose to sample is not much. In addition to the inherent flaws in the factory store, some manufacturers' unregulated behavior also restricted the development of factory stores. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information denim, lining, shell fabric, Jaquard fabric, bonding fabric Nanjing Intime Import and Export co., Ltd. , https://www.njireneintime.com
Near the end of the year, the rhythm of dumping began. Major shopping malls and clothing markets have all made ultra-low prices. In Hangzhou, you may know that the clothing of the hollywood is cheap, and the clothing house is discounted year-round. But since last year, the meticulous girls have shifted their positions to attack the factory store. You can buy branded clothes from mall counters in these factory stores, and you may even encounter hot money in the season. The dumping effort is very ambiguous, and the prices are 1 to 5 percent off. 
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June 30, 2023