Is Tesla's high value service your heart? The garment people will get another 50 million financing!

The beauty consultant opened Tesla, personally tailored it for you, and finally made it into a garment by a professional factory. This is the business model of the garment-customized platform Yibang people.

On September 22, the garment state announced the completion of the 50 million RMB B round of financing, the investors are JJ competition (competitive venture capital), wind and investment and Beijing Maoming investment. Previously, the Yibang people received a million yuan of A round of financing in September last year, and sports ventures led the investment.

Fang Qin, founder and CEO of Yibang, is a post-80s female who has graduated from Zhejiang University. In the interview, Fang Qin said that during the master's degree, he successfully established the Qinglang translation, and the net profit for the three months was 150,000 yuan. Later, he created a gift custom network card. At the beginning of this year, she went to speak for the Yibang people until July, when she opened the first spokesperson Zhu Yawen.

Fang Qin said that this round of financing mainly strengthens the supply chain capability, and most of the investment will be used for exclusive fabric design and development and investment in the excellent industrial 4.0 smart factory.

According to Yibang people, at present, Yibang people have 35 branches in the country and serve nearly 200 large and medium-sized cities. As of September this year, the number of domestic high-end elite users has reached 250,000.

Lower the threshold for advanced customization

At the end of 2013, Feng Xiaogang’s “Private Customization” was on the screen, and the concept of “advanced customization” was pushed to the air.

In fact, before the customization was not universally popular, Fang Qin had already had deep contact. In 2006, Fang Qinyi co-founded his second website after graduation: the gift customization website Card Dang.

This time, the costume became a new incision for Fang Qin. In December 2014, the Yibang people were formally established.

At that time, clothing customization was not a new industry, but the difference was that the traditional high-end clothing customization was based on the store business model. It was located in the core business district with high rental costs. The price of custom-made garments was high and the market was extremely small. Public. Fang Qin found that more and more young consumers are beginning to pursue personalized clothing, and the demand for customized markets is increasing. What she wants to do is to break the traditional model and lower the threshold of advanced customization.

To this end, the Yibang people decided not to open offline stores, using O2O, that is, users through the Tmall flagship store, WeChat, Yibang people APP, telephone and other ways to make an appointment, and then by professional consultants free home, then handed over to cooperation The factory is specially customized according to the needs of the guests and finally sent to the home.

With such a business model, the price of the garment people has a clear advantage. “Our price is less than half of the traditional custom price.” Fang Qin said in an interview last year. At that time, the price of the Yibang people was 3,000 yuan in winter and 1,500 yuan in summer.

She said that the customers of the garments generally have a certain economic ability, are willing to try, and have a high degree of acceptance of Internet services, 90% of which are men, aged between 25 and 45.

"Tesla" service

Tesla's door-to-door service is one of the iconic features of the Yibang people. Not only that, the Yibang people generally use beauty consultants to provide tailor-made services for customers. They brought samples, iPads, fabrics, tapes, mid-rise belts and shoulder-slope gauges to measure 19 body parts and 26 pieces of data needed for a custom fit.

It is understood that these tailoring consultants are all trained by the Yibang people themselves, with a maximum of 250 people, all of whom are full-time employees of Yibang. Each newcomer must undergo a month of intensive training and pass the exam, and then the master will serve the customer. The training includes basic body skills, clothing and collocation knowledge, and sales skills. During the two-month evaluation period, outstanding consultants can stay.

It is worth mentioning that the appearance of the quantitative consultant also has standards. At the time of the interview, the beauty may be screened out first, and the “face value” will at least not exclude the customer.

However, in the development of the garment people, there are no shortage of similar entries, such as good clothes, quantitative goods, Mr. Y, the main products are also tailor-made clothing services. The Yibang people insisted on three years, the most important thing is to rely on a stable supply chain.

The key is still in the supply chain

High-end ready-to-wear custom, involving individual fabrics, colors, styles, sizes, etc., requires experienced factory cooperation to ensure production. However, for such small and extremely personalized orders, the traditional factory pursues mass production and does not favor this.

First, the Yibang people and the factory realized the ERP system. The Equivalent Body Consultant uploads the customer's body data to the back-end of the system and sends it directly to the corresponding factory. The factory synthesizes all data production and sends it directly to the customer. Order-based production can reduce inventory and increase capital turnover.

Cooperating with the brand to develop an agency is the way in which the garment people establish contact with the factory. Dean Paidan’s clothes and the “Gloria George” of the Red Collar Group have all cooperated with the Yibang people. Among them, the Red Collar Group has been using industrialization methods to achieve personalized customization.

According to the 36-inch report, the garment workers currently have 12 supporting factories. These cooperative factories have completed the upgrade and transformation of Industry 4.0, and at the same time, the technology has been upgraded to reduce the error rate. Currently, 90% of the products can be guaranteed in one production. Meet the needs of users.

Because of the special emphasis on cooperation with factories, the current round of financing of the garments also emphasizes that the investment is mainly used for the investment in research and development of exclusive fabrics and the investment in excellent industrial 4.0 smart factories.

The core team is from Zhejiang University

Yibang people team (from left to right): Yang Yang, Fang Qin, Lu Yiting

Fang Qin himself studied undergraduate and master's degrees at Zhejiang University. In the company, Fang Qin served as chairman and CEO, mainly responsible for financing and strategy development and marketing. The core team of the Yibang people also came from Zhejiang University.

According to the news of the Yibang Tmall flagship store, the vice president of Yibang is named Yang Yang, who also graduated from Zhejiang University in computer science and technology. Fang Qin once said that she and Yang Yang had a student association and participated in the entrepreneurial competition. Currently, Yang Yang is in charge of products and technology.

Fang Qin was also funded by the alma mater of Zhejiang University.

Previously, in order to test the reaction of the consumer, Fang Qin sought help from his alma mater, Zhejiang University Alumni Association, and launched his first advertisement through their WeChat public account. This article of more than 1200 readings brought the clothes to the garments. The first batch of a total of 108 customers.

At the beginning of 2015, the angel round financing from the garments came from Zhejiang University. In July last year, Fang Qin alumni donated RMB 850,000 to the Hangzhou Zhejiang University Alumni Association, becoming the largest donation ever made in the nine years since the establishment of the Alumni Association.

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