For the 优 为 UNIQLO co-branded call JWA and sold out of stock

The new co-branded series launched by Uniqlo in cooperation with JW ANDERSON is officially available for sale in selected physical stores and official online flagship stores.

The new co-branded series launched by Uniqlo in cooperation with JW ANDERS ON is officially available for sale in selected physical stores and official online flagship stores. At present, some items including scarves have been out of stock. At the same time, Shanghai Nanjing West Road flagship store, Beijing Sanlitun store, Shanghai Huaihai Zhong Road flagship store, a large number of people, and even queued up.

On September 21, the pre-sale articles that were pushed through the Uniqlo WeChat public account, the readings have also broken through 10W+, and fans have to leave messages to call for their favorite designs.

As the UNIQLO selected to cooperate with the JW ANDERSON brand, it has been considered one of the most innovative and forward-looking brands in London. Its designer JW ANDERSON has won several British fashion designers awards from 2012 to 2015 for his bold creativity and graphic design. Also appointed as the creative director of the old Spanish Loewe in 2014, it is recognized as a hot talent in the British fashion design industry in recent years.

On July 18, 2017, Uniqlo announced a new co-branded collection in London in partnership with renowned British fashion brand JW ANDERSON. The 33 collections of the co-branded collection combine traditional British materials and detailing with UNIQLO's signature cuts. It includes a herringbone coat, a natural and comfortable long-staple cotton top and an elegant glossy merino sweater.

Different from the previous design of a logo for the joint name, JW Anderson also applied its classic logo directly to this season's Uniqlo collaboration series, including shirt hem and padded satchels, all of which are also collaged with JW ANDERSON features. "Anchor" logo. Many of the cross-border models with Uniqlo can see the shadow of JWA's own brand, but the price will be close to the people, the price of the whole line is between 99-1299 yuan.

In this collaboration, JWA attached his own humorous soul to the entire collection. JWA himself referred to this cooperation with Uniqlo as a “fashion democratization” program, which allows consumers around the world to buy stylish clothing. “For me, the starting point for launching the collaboration series is because I believe in fashion and people, and I hope that people of all ages can find what they want in this series. So the cooperation with Uniqlo will be very interesting, which means You can create a collection of clothes that suits everyone and shows your personality."

He added: "I think the common goal of Uniqlo and JW ANDERSON is to 'make some new products', which is very attractive to me. The idea of ​​pursuing the essence and pursuing the essence is in line with the modern clothing culture. This can be reflected in culture, Material or silhouette, but the main idea is to create greater impact through the principle of subtraction."

Yukio Hiroshi, senior vice president of the UNIQLO parent company and director of the Uniqlo R&D and Design Center, said: "The series reflects the elegance, simplicity, long-lasting comfort and individuality that Uniqlo wants to convey through the concept of "wearing for life". A shared vision. Most of the clothes we wear today are inspired by English uniforms, overalls and sportswear. This time, we will combine the energy, creativity and traditional texture of JW ANDERSON with the comfort, fabric and practicality of Uniqlo. Combine sex and strive to keep your wardrobe forever attractive."

In fact, this is not the first time Uniqlo has tried to cooperate with designers. As early as 2007, it began to test the cooperation of water designers and cooperated with Alexander Wang in 2008. From 2009 to 2011, Uniqlo worked with Jil Sander. The series lasted for five seasons. In 2014 and 2015, some of the items were re-sold under the name “Best of+J”. In 2011, UNDERCOVER launched the "UU" series including men's, women's and children's basics; in 2012, it also teamed up with Theory founder Andrew Rosen to launch the T Down series of autumn and winter models.

Since 2013, Uniqlo has also entered into a strategic partnership with the Museum of Modern Art in New York (MoMA) to sponsor a free admission plan every Friday night. And then the cooperation with Christophe Lemaire has made many people change the traditional view of Uniqlo.

For Uniqlo, the choice of cooperation with designers, on the one hand, must enrich its brand image, on the other hand, it is also in line with its broader development needs. After all, UNIQLO's current sales contribution of more than half is still from the mainland. In addition to the Chinese market, the European and American markets are also the focus of their expansion.

Editor in charge: Wang Zhen