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Taiwan's Audrey Lingerie has made its way to the mainland, with a new collection of gray undergarments that have become popular in Hong Kong. The brand, known for its British-inspired style, is now expanding into major cities like Beijing, Shanghai, and Tianjin, as well as Hong Kong. This move comes as the company sees great potential in the Chinese market.
Audrey, originally a local Taiwanese brand, has been steadily growing its presence. With 8 stores in Hong Kong, it has become one of the top five lingerie brands in the region. The company's CEO, Lai Yihong, believes that the mainland will be the main growth driver in the future. Starting from Hong Kong, Audrey aims to establish itself in key cities across China, with plans to build an "underwear kingdom" in Asia.
Unlike the often over-the-top designs seen in Taiwan's market, Audrey focuses on elegance and comfort. Their British-style undergarments feature minimal lace and no excessive sexiness, appealing to Hong Kong women who value practicality and style. The brand’s latest collection, available in S City, has sold over 50,000 sets in just one year.
The pricing of Audrey's products in Hong Kong ranges from 250 to 350 HKD (approximately NT$1,048 to NT$1,468), with special promotions bringing prices down to as low as 49 HKD (NT$205) per set. Lai Yihong notes that buying underwear in Hong Kong is more cost-effective than in Taiwan, and the brand has already opened stores in popular areas such as Causeway Bay, Wan Chai, and Mong Kok.
With its focus on quality, design, and affordability, Audrey is positioning itself as a strong player in the Asian lingerie market. As it continues to expand, the brand is likely to gain even more recognition among customers who appreciate both style and value.
June 30, 2025