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May 2010 in Shenzhen, the sun is shining, and the warm breeze brings a late spring feel. It's the perfect time for fashion to shine! ecco. Yi Kou is making its grand debut with the 2010 Autumn & Winter Collection, themed "Creativity." The launch event will take place from May 21st to 23rd in Shenzhen. Come experience the dynamic and static displays of "ecco. Yi Kou" – an invitation to appreciate elegance and style.
We warmly welcome brand partners, merchants, shopping malls, and media representatives to join us. For more information, please contact Mr. Xu.
At ecco, we believe clothing is more than just fabric – it's a reflection of life. We aim to bring freedom, comfort, and peace of mind to every wearer. Our mission is to create natural, eco-friendly, and comfortable clothing using sustainable materials, ergonomic tailoring, and elegant craftsmanship. With soft, natural colors and a focus on self-expression, we believe that what you wear should reflect who you are.
Our brand philosophy emphasizes individuality and authenticity. We encourage the natural expression of personal style, allowing each person to feel confident and true to themselves.
**Brand Positioning:**
- **Target Age Group:** 20–40 years old, with the core group being 20–35.
- **Consumer Traits:** Young women with a fresh, mysterious, and charming vibe; self-confident, fashion-conscious, and independent.
- **Consumer Groups:** Broad audience of independent, confident women who resonate with our clothing concept. Specifically, artists, educators, business professionals, and freelancers.
- **Consumption Pattern:** Combines physical shopping with emotional and spiritual satisfaction.
- **Wear Occasions:** Work, social events, and leisure time.
**Strong Advertising Support:**
- **TV Media:** Strategic partnerships with Hunan Satellite TV, Southern City TV, Shenzhen City Channel, Phoenix TV, and mobile TV.
- **Print Media:** Collaborations with influential publications such as *Clothing Times*, *Urban Fashion*, and *Shenzhen Metropolis Daily*.
- **Online Media:** Co-operation with platforms like China Brand Apparel Network, Chinese Fashion Brand Network, and EF360 to promote content and thematic features.
**How to Join:**
- **Franchise Model:** Investment-based management with an order system, ensuring efficient supply and minimal inventory.
- **Requirements:** Local shops or stores within shopping malls, with a minimum area of 40 square meters.
- **Store Image:** Unified design by the company.
- **Management:** Computerized terminal system with personalized success models.
- **Performance Bond:** 1 million RMB (refundable).
- **Initial Payment:** Based on store size and company audit.
**Support Provided to Franchisees:**
- A full range of products including "style," "fashion," and "leisure" collections.
- Free store image recognition and design.
- Free operational support and shop management system.
- Access to enterprise office automation and digital marketing tools.
- Free photo shoots, magazine features, and promotional content.
- Free store operation plans to boost sales performance.
**How to Reach Us:**
- Take Bus No. 338 from Baoan Airport to Hualian Station, then a 15-minute taxi ride to Ping An Mansion.
- From Futian Bus Station, take Bus No. 209 to Ping An Building on Gansu 3rd Road, or a 20-minute taxi ride.
Join us and be part of the ecco. Yi Kou journey – where fashion meets freedom, and style meets soul.
August 03, 2025