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**Ecco. Yi Kou Fashion Women's Grand Launch – 2010 Autumn & Winter Collection**
In May 2010, Shenzhen welcomed the warm sun and a lingering early summer breeze. It was the perfect time for Ecco. Yi Kou to make its grand entrance with the launch of its 2010 autumn and winter collection, themed "Creativity." The event took place from May 21st to 23rd in Shenzhen, featuring both dynamic displays and static presentations that showcased the brand’s unique style.
Ecco. Yi Kou invites you to experience the beauty of natural fashion. Join us as we bring together merchants, shopping malls, and media partners to celebrate the strength of our brand. For more details, please contact Mr. Xu.
At Ecco. Yi Kou, we believe clothing is more than just fabric—it’s a reflection of life. Our goal is to create garments that are comfortable, natural, and expressive. We use eco-friendly materials, elegant craftsmanship, and soft, natural tones to help you feel free and confident. We believe that what you wear should reflect who you are—your personality, your style, and your freedom.
**Brand Positioning:**
- **Target Audience:** Women aged 20–40, with a core group between 20–35. They are young at heart, mysterious, charming, self-confident, and have a deep understanding of fashion.
- **Consumer Groups:** Broadly, independent and confident women who resonate with our brand concept. Specifically, those in the arts, education, business, and freelance sectors.
- **Lifestyle:** Clothing is worn for work, social events, and leisure. It meets both physical and emotional needs.
- **Experience:** We aim to provide not just fashion, but a lifestyle that values authenticity and personal expression.
**Advertising Support:**
- **TV Media:** Strategic partnerships with Hunan Satellite TV, Southern City TV, Shenzhen City Channel, Phoenix TV, and mobile TV.
- **Print Media:** Collaborations with leading publications such as *Clothing Times*, *Urban Fashion*, and *Shenzhen Metropolis Daily*.
- **Online Media:** Active presence on platforms like China Brand Apparel Network, Chinese Fashion Brand Network, and EF360 to promote brand awareness through articles and special features.
**How to Join:**
- **Franchise Model:** We offer an investment and management system based on customer demand, ensuring efficient supply and minimal inventory.
- **Requirements:**
- Local shops or stores within shopping malls.
- Minimum store area: 40 square meters.
- Store image: Designed by the company.
- Management: Unified computerized system with personalized success models.
- **Performance Bond:** 1 million RMB (refundable).
- **Initial Payment:** Determined by the actual size of the store after company audit.
**Support Provided:**
- A complete product line including “style products†and “fashion leisure†for all consumer levels.
- Free store image design and branding.
- Free shop management system.
- Computerized terminal management and enterprise office automation.
- Free promotional materials, including photos, newspapers, and magazines.
- Free operation plans to boost sales performance.
**How to Reach Us:**
- Take Bus No. 338 from Baoan Airport to Hualian Station. Then take a taxi to Ping An Mansion, about 15 minutes by car.
- From Futian Bus Station, take Bus No. 209 to Ping An Building on Gansu 3rd Road, or a taxi—approximately 20 minutes by car.
Join Ecco. Yi Kou and be part of a brand that believes in freedom, comfort, and self-expression. Let your style speak for itself.
August 03, 2025