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Many people know satchi, government officials and businesspeople who come in and out of many high-rise buildings in China and are dressed in Satchi Men's clothing. In the hearts of Chinese men, this international brand from Italy embodies the noble identity and dream of a man. Very few people know Lu Huangbin, the "post 60s" of China. Few Fudan natives admitted to his hometown at that time and graduates from prestigious universities seldom reached the sea. However, he left the government to introduce Italy's Sachi International China. From the perspective of Chinese men, he interpreted the value and fashion of big names in China. Grasp the key of men's fashion in Shanghai Jindu Road 3268, here is the headquarters of Sachi International China brand operations. Interview with reporters that day, is hitting Lu Huang Bin and design director Renato Italian designer is discussing the next season's product style. Renato is a famous designer in Italy. He said that his understanding of men's fashion in China has given him great inspiration. "Our hearts are together and souls can speak." Renato is a pure designer, abstract his ideas, with Italian romance, his fashion design can visit the Paris fashion show, you can also enter the United States Fifth Avenue's top boutiques, but as Sachi International's chief designer, Lu often put his thoughts back pull a pull. Lu said to him, "Satchi Menswear in the Chinese market, to show the value of the identity of Chinese men, it is fashionable, but this fashion is modest fashion." "Modest fashion?" Looking at the blue of Renato Eyes, Lu Huangbin continue to explain: Chinese men are subtle, fashion is not avant-garde, and even such a partial to the classic fashion, which requires the integration of international men's fashion, Sachs International to achieve a degree of fashion, in other words, "moderate fashion". For the understanding of Chinese men, Lu Huangbin said: There is a need for identity in men's bones. This identity comes from the social identity and men will have a sense of worth. Why do some men like to wear designer clothes? In fact, men hope that through an external performance to achieve social recognition, as favorite watches, like to wear designer men is still a man to reflect the self-worth of a need. Satchi men's satchi, is to give Chinese men a distinguished identity identity value. Want to interpret the Chinese man's fashion is actually not so simple, want to be the leader of Chinese men's fashion is even harder. Lu Huang Bin often tells such a story: in Louis Vuitton's flagship store in Beijing, a canvas bag can be sold for nearly ten thousand yuan, but often wait in line at the door waiting, full of customers seem hung on the face "value for money" four Words "So, we also want to give our customers such a sense of value.Satci should have the romance, fashion, elegance and high quality and taste of Italy, Satchi international (satchi) should be the messenger of Italian and Chinese culture! This is also the satchi brand performance. "
February 06, 2020