Wuliangye Women’s “Typhoel” settled in Hangzhou Tower

Recently, the news of Wuliangye entering the clothing industry spread, and the Internet suddenly buzzed. Many websites were not optimistic about the prospects of Wuliangye, and even worse, published an article that: Competition in the financial crisis and clothing industry tends to be saturated Under the circumstances, the Wuliangye Group's clothing companies that prepared for a long time came to such an embarrassing situation of “domestic and diplomatic difficulties.” The risks faced by many parties will be multi-sectoral risks, and they will be “tossing and tossing,” and so on.

In such a noise, on June 8th, the “Taofeier” monopoly image store of Shanghai Zunsheng Garments Co., Ltd., a subsidiary of Wuliangye, was located on the second floor of Building D, Hangzhou Tower, the most famous department store in Hangzhou. Quietly opening and debuting, there were no ceremonies, not even placing a flower basket, but only exquisite goods display and standard products, which fully demonstrated the self-confidence of the “Theo Phil” brand.

The Theophail brand is a French luxury brand with almost 100 years of history and is still active in the French fashion industry.

Wuliangye Group has taken a look at her historical heritage and fashion connotation and has successfully bought out their right to operate in China. So she will appear in the Chinese market with a new look.

As the most direct carrier for the display of brand culture, Théophile's image stores are all designed according to the brand's consistent requirements and styles. Interspersed with gold and black and white classics, elaborate display, relaxed clothing display atmosphere, and environment combined with bright lights, creating a Magnificent visual effects.

All custom-made props such as: gold-plated mannequins, handles, coat hooks, display stands, sideboards Nakajima, rest area screens, etc., custom roofs with the Théophile logo, built on the brand identity of Théophile Elemental Wallpaper's fitting room... Afternoon tea is tasted in the lounge area full of delicate design, and Théophile's elegant and cozy atmosphere is also highlighted.

Théophile is a full-fledged clothing brand that excels in the design of various types of leather jewelry and scarves. It guarantees that every single item of scarf, bag, shoe, necklace, chest ornament, belt etc Unique and strong personality,
To match the style of Théophile with a chic style. Théophile's headline category - silk scarves, printed by a designer specially developed, seemingly abstractly combined with occasional figures and colors, but it can make her people have infinite beauty and imagination.

Chengdu Chengdu Shengshan Clothing Co., Ltd., a wholly-owned subsidiary of Wuliangye Group, is responsible for the specific operation of the brand.

In 2008, Shengshan Group invested and established Shanghai Zunsheng Garments Co., Ltd. and was solely responsible for the entire operation of the brand in China, and invited Wang Xiangsheng, chief consultant of the famous brand strategy planning agency in the domestic fashion industry. The professor conducts professional planning and counseling for the brand.

Theophile Théophile is a high-end women's clothing brand. In order to demonstrate the brand's characteristics, from 2008, in nearly a year, the members of Théophile China's operating agencies went from merchandise to store image to marketing. Planning has carried out a lot of serious and meticulous work, especially the adjustment of the matchmaking between Théophile and the Chinese market, in an effort to make Théophile, which will soon appear in the market, to truly meet the consumption needs of Eastern women. In the ancient romantic kingdom, it maintains its elegant femininity and magical romantic elements. It can blend with the oriental, subtle and elegant charm, and brings a romantic but understated luxury to the world.

Theophile Théophile is targeted at low-key, luxurious and uniquely stylized high-end garment women's clothing. It faces the lightly-caught female group in the city (brand target core age is 32-38 years old, and the extended age range is 28-31 years old. 39-42 years old, with a low-key and luxurious temperament style to give a sense of value of the costume art, while implying the details of the artistic decoration, in the noble and simple tone of the pursuit of luxury changes in proportions to show the value of clothing.

Artistic detailing is one of the highlights of the Théophile women's wear. The lifestyle and personal attitude of the fashion metropolis endow the decorations with uniqueness and demonstrate the self-confidence and unique personality of modern urban women. On the other hand, emphasizing handcrafting, adding a sense of grandeur and nobleness, makes every piece of Théophile clothing a perfect art treasure.

Focusing on the core concept of elegant atmosphere and low-key luxury, Theophile Théophile regards quality, value, temperament, women, independence and self-confidence as the specific image of the product, and advocates the design concept of pragmatism and mixed functions, thereby enhancing the actual sales of the product. Sex, externalizes the brand's intrinsic features, highlights the brand's core positioning, and establishes brand value.

Theophile Théophile adheres to the consistent brand style. At the same time, we also pay attention to the brand's style and temperament, and then integrate new ideas into each season's product theme story to ensure that the brand will always maintain the unity of style and freshness of fashion.

It is reported that Théophile's domestic stores have successively debuted on May 29, 2010 in Shenyang Xinmaite --- Taiyuan Street Store 3F; June 8, 2010 Hangzhou Hangzhou Tower --- Block 2F; this year will be opened in succession in June. There are also the Shanghai Bund shop-1F and the Shanghai Yaohan 2F; Chengdu, Chongqing, Wuhan, and Shenzhen will also be opened in the second half of this year.