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Pictured: Boshiwa International Board chairman, president Mr. Zhong Zhengyong put forward at the beginning of the year, listed on the market, Boshiwa has completed a generally considered impossible miracle in the industry. As the world's largest developer and retailer of children's consumer products with the highest market value, Dr. Shih International Holdings has a new initiative to start the third industrial upgrade of "Four networks integration, people-oriented; 5A simultaneously, store-based" The development of the industry trend of exploration, causing concern both inside and outside the industry. For more than a decade, Dr. Rana has grown from scratch to accomplish the first upgrade from product to brand, including from own-brand to licensed brand, followed by the second upgrade from brand to channel, two industries After the upgrade, it completed the docking with the international capital market. Successfully listed on the Main Board of Hong Kong as "the first unit of children's consumer goods", it succeeded in conquering one after another and achieved remarkable success. Today, how the new rhythm of new technologies, new media and new business are progressing and how to grasp the new rhythm of new business day by day with the beginning of the integration of the four networks in the formation of the triple play of multimedia and information technology, Store as the core "complementary business structure? Many industry policymakers are repeatedly exploring this issue. Boshiwa International Board Chairman and President Zhong Zheng revealed the answer given by Dr. Shih-Fei: Industrial upgrading of the four-dimensional network based on the four networks including Internet of Things, Internet mobile Internet, store channel networks and member networks, through physical stores A-level, A-level, A-level, A-level, and A-level membership A-level for children's consumers. Three years ago, Dr. Rana started the exploration of combining the development of new technologies, new media and traditional industries with two legs of Taobao Mall and his own official website, and maintained a good momentum of development. May 2010, the industry's most authoritative "Modern Advertising" magazine gives the following evaluation: "Dr. Rana first use of the Internet, mobile Internet portfolio of all digital means of transmission, with China Mobile 12580 broadcast life as the core auxiliary SNS social network Marketing, targeted at the target group of baby mum, almost completely bid farewell to traditional media, to achieve a bold media mix of zero-carbon emissions, creating a Chinese Dr. Doraemon digital marketing model. " In the eyes of Zhong Zheng, the industrial upgrading of the children's consumer goods industry needs a true integration of the four networks, the realization of things connected to the Internet and the interconnection of the mobile internet in the internet. The store network stores are business and member networks. Into the network. According to reports, Dr. Frog currently has more than 30,000 SKUs, the future will be substantially increased. According to Dr. Rana's development strategy, each specific product in the future, in every state of logistics and services, will be realized through the computer being identified through the Internet being tracked managed. Digitized "Phrase Frog" will go further. The portal and portal professional channels, vertical baby portals, search and search optimization, social network media (SNS), mobile apps based on the Apple OS and Google ANDROID platforms, Weibo, etc., Children's consumer goods industry in this industrial platform continue to occupy or try new areas. On the other hand, Dr. Rana will officially launch its own e-commerce website, which will become a professional e-commerce brand targeting one-stop shopping for infants and young children. In addition, Dr. Rana's products, services and brands will also be the most direct and central manifestation in stores, including Internet stores, and gradually achieve 5 A-level upgrades of display, experience, entertainment, interaction and member services Experience. Zhong Zheng with full of confidence: In the "baby quality of life expert" this goal, as long as the needs of children's parents, through the store as the core of the industrial operation, make full use of the Internet, mobile Internet, TV, directory, etc., including any Means and by any means, at any time, Boshiwa can meet their needs. This is the most basic, most practical pursuit of Dr. Rana.
November 30, 2018