Fugui Bird releases new strategy with its AnyWalK brand

Creative Life Walks Freely - AnyWalk Strategy Launch

Recently, the well-known company rich bird group Hong Kong Anne Walker International Garments Co., Ltd. held a new brand AnyWalk strategic conference in Shishi, Fujian. The conference not only explained the brand concept of AnyWalk through the speeches of brand designers and Others, but also showed all kinds of AnyWalk's single products to people in a full-scale fashion show and dance performance.

AnyWalk Brand: Free Walker in Creative Life

Based on the theme of movement, fashion and comfort, the brand new AnyWalk brand is a brand new trend fashion brand, determined to be a “free rider in creative life”. The launch of the AnyWalk brand is an important milestone in the development of multi-brand operations of the Fortune Bird Group.

AnyWalk shots extraordinary

The rich bird that has a history of 26 years is the leading local company of Shishi. This time, the AnyWalk brand is launched. The Fortune Bird Group has achieved remarkable results and its innovative power has been strong: firstly, product design innovation—AnyWalk has integrated international advantageous resources and elites. Strategic cooperation with internationally renowned design company Concept-21 was reached, and 15 young artists from London, Hong Kong, Taiwan and the mainland were first integrated in China to achieve "cross-border cooperation"; followed by innovation in marketing model - AnyWalk adopted " "Stereo marketing" mode, interactive online and offline. In addition to exclusive stores and shopping malls, offline channels will enter large numbers of buyers and trendy stores. In terms of brand promotion, AnyWalk will rely mainly on the Internet and emerging interactive media.

The branding conference of AnyWalk was equally impressive. On the evening of June 18th, many domestic heavyweight media including print, network, and television attended the brand strategy conference of AnyWalk; the conference also attracted some well-known domestic brands. Designers, fashion critics, dealers, etc. come to add to the fun.

The theme of this AnyWalk conference is "HOPE", which symbolizes the hope for the core spirit of the AnyWalk brand "Free Spirit". The conference was presided over by the well-known host Li Chen, Chairman of the Rich Bird Group Lin Heping, gave a brief speech on the development prospects of the rich bird group and the theme of AnyWalk taking off. He stated that AnyWalk with high quality and high price must have A good market opportunity. Afterwards, the elite team and strategic partners of AnyWalk made their debut and expressed their wish for AnyWalk to fly. The conference was held in a festive and peaceful atmosphere. In particular, the new fashion show of AnyWalk attracted the attention of all the audiences on the scene. When the models wore new shoes from the AnyWalk brand, they sparked the end of the conference. Applause. The wonderful performances of the models presented the audience with a perfect new interpretation of AnyWalk.

Afterwards, a grand and enthusiastic liberal party was held at the conference, fashion DJs and beauty DJs from Shanghai, and Pitchtuner, an electronic band from Germany. Their performance once again set off a climax.