"BBLLUUEE pink blue wardrobe" held in China Department Store Industry (Shenzhen) Forum

The "BBLLUUEE Pink Blue Wardrobe" China Department Store Industry (Shenzhen) Forum hosted by Shenzhen Garment Industry Association and China Apparel News Service, China Department Store Business Association and Shenzhen Powder Blue Wardrobe Garment Co., Ltd. will be held on the morning of July 9th. The Shenzhen Convention and Exhibition Center was grandly held. At that time, the principals of the nearly 100 member companies of the China Department Stores Business Association will gather in Shenzhen to launch a series of colorful exchange activities with apparel brands.

As the key authoritative summit in the field of China's commercial channels in 2010, the theme of the summit was "Marketing Department Retail and Fashion Brands Win a Win-Win Situation," to explore the rapid integration of the world economy in the consumption and apparel markets after the financial crisis. Under the background of the rapid internationalization of China’s domestic market, when the Chinese domestic market has become an arena for many international first-, second-, and even third-tier clothing brands and a large number of foreign department stores, the Chinese mainland’s own brands, including clothing brands and department stores Brands, how to jointly explore the way out, seek breakthroughs and upgrades.

In fact, the topic discussed in this summit and the problems it has caused have now reached a high level of concern.

At present, from the perspective of the department store industry, with the full liberalization of the Chinese retail market, many foreign retail department stores have rushed around in major cities in China. Their appearance has caused a great impact on the operation of local traditional department stores. Formed a considerable competitive pressure.

Under such circumstances, how local department stores can innovate and how to improve their operating standards, so that they can really compete with the international department stores in the local market and consolidate their status has become a very important issue.

If we look at China's overall business environment, whether it is a department store company or a clothing brand enterprise, under the conditions of such fierce competition, the root of the problem lies in how to “build the core competitiveness of independent brands” and “strong alliances. "The proposition.

The company’s general manager of the “BBLLUUEE pink blue wardrobe” brand and the guest of the summit, Li Feiyue, said that in the post-crisis era, a large number of foreign brands are more optimistic about the Chinese market. , With the influx of foreign brands, we feel even more fierce competition, we should also face the gap with their foreign counterparts, in the competition to learn and catch up and fully grasp the brand opportunity in the new consumer era is the post-crisis era brand The countermeasures.

In addition to the dialogue, the summit also took advantage of the power of the media, the department store apparel brand CEOs in the form of joint meetings and social networking to highlight the exchanges between department stores and apparel, carry out high-end series of fashion cultural events, and publicize and promote Shenzhen apparel brands. The fashion women's brand allows the department store industry to better understand the advantages and characteristics of the Shenzhen women's brand, and lay the foundation for future business cooperation in manufacturing opportunities.

About "BBLLUUEE pink blue wardrobe"

“BBLLUUEE pink blue wardrobe” is a young and fashionable upgrade brand that was carefully built in 2009 after the successful launch of “BBLLUUEE powder blue” women's clothing by Shenzhen Pink Cloth Wardrobe Co., Ltd. Popular mix and match and fashion and leisure are the product qualities of “BBLLUUEE pink blue wardrobe”. They pursue the integration of classic fashion and classic leisure in the design. As an upgraded brand of “pink blue”, in addition to design upgrades and quality upgrades, the “pink blue wardrobe” emphasizes image upgrades and fashion upgrades, and integrates fashion, classics, leisure, artistic integration and an eclectic open attitude. So that the brand can be wonderfully harmonious and vividly reflected.