"BBLLUUEE pink blue wardrobe", my fashion wardrobe

“BBLLUUEE Pink Blue Wardrobe” women's wear is an upgraded brand launched in 2009 after Shenzhen Blue Powder Wardrobe Co., Ltd. successfully launched “BBLLUUEE Powder Blue” women's clothing in 2006. Although the "BBLLUUEE pink blue wardrobe" was launched in less than a year, it has successfully opened more than 30 high-quality shops (counter counters) with an area of ​​nearly 100 square meters in Shenzhen, Changsha, Suzhou, Guiyang and other cities. Its store quality and sales performance are both Far more than the pink-blue team's market expectations. What makes the "BBLLUUEE pink blue wardrobe" test market once again a brilliant success? We interviewed Mr. Li Feiyue, general manager and design director of Shenzhen Pink Wardrobe Garments Co., Ltd.

Li Feiyue talked about the launch of the new "pink blue wardrobe", starting with the launch of the "pink blue" brand. “When the company was founded in 2006, it had already planned two brands: 'Pink Blue' and 'Pink Blue Wardrobe'. 'Pink Blue' is understood literally, it is easy to think of colors, and colors are very easy to attract attention. From an entrepreneurial point of view, starting with the color-based 'pink blue' brand that is easy to notice, the company has a higher chance of success. Our position for 'pink blue' is: using color as the link for product fusion. The style of multi-coexistence based on classic elegant femininity, this style is not assertive but always has a constant market tension.The rapid development of the pink-blue brand also confirms the success of our brand positioning. Blue' brand operation, the company has accumulated a number of design, marketing and internal management and other aspects of the talent, so in 2009, we smoothly launched the 'pink blue wardrobe' brand."

For the "pink blue wardrobe" style positioning, Li Feiyue said: "The 'blue wardrobe' is understood literally, fashionable and inclusive - every fashion woman wants to have a fashion of her own Wardrobe, so, 'pink blue wardrobe' is based on the degree of fashion and tolerance.From the 'pink blue' brand that is different from the classic elegant feminine, the popular fashion mix and match is 'pink blue wardrobe' The main product line, at the same time, the 'pink blue wardrobe' uses a large number of inclusive neutral colors such as black, white, gray, khaki, etc., as the brand's design tone. This positioning makes it easy to distinguish between 'pink blue' and 'Powder Blue Wardrobe'. 'Powder Blue Wardrobe' is an upgraded brand of 'Pink Blue'. Apart from design upgrades and quality upgrades, the emphasis is on image upgrades and fashion upgrades. Of course, fashion casual style also has many subdivided directions. , And 'pink blue wardrobe' fashion refers to the classic fashion, not avant-garde fashion, such as 'JORYA Zhuoya' the classic fashion direction. 'Pink blue wardrobe' leisure refers to the classic leisure, not the type of street leisure , such as 'ochirly' and 'B' ASIC HOUSE's 100 classics and other brands' classic leisure direction. The 'blue and blue wardrobe' tries to blend classic fashion with classic leisure, positioning its customers as 20-35 years old, pursuing the wearing comfort and modest fashion, young Intellectual city woman."

As the general manager of Li Feiyue and Li Feiyue as the design director of the company's four years of successful launch of the "BBLLUUEE pink blue", "BBLLUUEE pink blue wardrobe" two brands have the same love. "BBLLUUEE pink blue", "BBLLUUEE pink blue wardrobe" is also a steady and rapid growth of China's women's fashion industry, cutting-edge brand. "Shenzhen Pink Blue Wardrobe Co., Ltd." This new company name seems to have long heralded Li Feiyue and his team will eventually create a beautiful wardrobe in the fashion field.