An Analysis of the Marketing Transformation of Popular Jewelry in 2010

The current fashion jewelry marketing has been dominated by jewelry middlemen, and it has evolved into a fashion chain of popular jewelry, popular e-commerce e-commerce providers and other methods. At that time, some small fashion jewelry manufacturers want to melt into the middle of the mainstream jewelry marketing channels also spend considerable thought, and sometimes spend their minds will certainly be able to enter this channel, but the powerful fashion jewelry middlemen hundreds of millions of marketing each year The cakes are all popular in the development of jewelry manufacturers squeeze their heads want to go in. With the industry reshuffle brought about by the financial crisis, the rise of the franchise chain industry, and the embarrassment of e-commerce, the fashion of jewelry marketing has rapidly changed from being a “one big company” to being a “three kingdoms”.

With e-commerce in full swing, wildfire, the traditional channels of popular jewelry middlemen can not sit still, although it still controls the majority of fashion jewelry marketing channel market share, but can change the situation in dire straits marketing, and forced fashion jewelry The middlemen began to look for their own changes and responded to new marketing methods such as e-commerce integration of fashion jewelry channels.

Now popular jewelry e-commerce despite the momentum of development is fierce, but it is not the protagonist of the popular jewelry marketing market, the traditional first-level or two-level distributors or the market leader, but also many popular jewelry manufacturers products to market directly to the end of the road. In spite of the "freedom of food and clothing," popular jewelry middlemen did not wait for the crisis but actively explored and found their own breakthrough. Reference to the highly developed chain jewelry industry for the market, analysis of the fatal franchise channel joining defects, popular jewelry middlemen have found their own marketing transformation model.

"Empirical jewelry franchise agencies, highly developed the market, resulting in many problems terminal or failed terminal, why it will continue to develop it?" A marketing staff engaged in popular jewelry chain franchise industry said, "a good fashion jewelry chain agencies, Each added one joining terminal can earn 30,000-50,000, and most of the existing domestic franchise agencies can earn 30,000-50,000 franchise fee profits from the joining owners, and the follow-up service projects of popular jewelry chain agencies can earn profit. Ability is low."

“This has caused the popular jewelry franchisees to desperately invite celebrity endorsements and give away limousines and other means to attract more franchise owners. The well-performing franchisees have entered more than 100 franchise owners in a month, which is a profit of 5 million yuan. , the difference is also ranging from dozens." The industry analysts continue to analyze, "As for the phenomenon of poor management of franchising owners, of course, is not the franchise trader is most concerned about the problem, this is also the current domestic popular jewelry franchise chain agencies, while continuing Joining the strange phenomenon of non-stop closing."

To see the strange phenomenon of popular jewelry joining the chain industry, popular jewelry middlemen read the business opportunities of popular jewelry distribution channels. Popular jewelry manufacturers promote the popular jewelry middlemen every quarter, and it is the popular jewelry middlemen who want to send goods to the next level or terminal business as soon as possible to make money. The problem is that the flow of goods from terminal vendors is unpleasant, causing the middle channel to start to clog. So slippery, clever fashion jewelry middlemen use popular jewelry chain franchise business methods to implant popular jewelry middlemen's marketing system.

In the past, each terminal vendor purchased and sold at a wholesale price. This time, fashion middlemen changed the rules of the game. First add the 50% price difference to the wholesale price of the goods, and then convene the inter-terminal merchants on their own channels. 50% of the purchase price paid in advance, expired can not be completed sales return, bad sales return, closed down terminal can also return, good after-sales service to completely change the terminal business worries. Even if there are half returns, popular jewelry middlemen do not lose money, of course, sales are still the most part. The middleman succeeded in shifting the risk out, and as much as possible increased sales, and steadily controlled the position of the boss of popular jewelry marketing.

This is despite the fact that popular jewelry franchises also have a large amount of sales, despite the fact that fashion jewelry e-commerce represents the future marketing direction, popular jewelry manufacturers are not the real reason for moving. Because popular jewelry middlemen or marketing boss, popular jewelry manufacturers concentrate on design and development, they have no more energy extended to the popular jewelry marketing channels, more energy is the service of popular jewelry middle marketing channels, whether you are popular jewelry Middlemen, whether you are a popular jewelry electronic network business, or whether you are a popular jewelry franchisee, sales are king, who dominates the market, who is the object of everyone to meet!

The popularity of franchise jewelry franchises can win the wind, win the popularity of popular jewelry franchise culture, and fast delivery system, as well as own a unique squeeze of the total economy of the manufacturers or their large orders to the small factory to win the biggest gains Popular jewelry dealers are cheaper prices, efficient logistics, changes in the shopping style of the contemporary young generation, and the marketing methods that are changing. Net dealers are not rigidly observing the traditional online sales, but also constantly changing their search for breakthroughs, trying to melt into traditional distribution methods, and combining with offline logistics innovations to constantly expand their market territory. The traditional fashion jewelry middlemen, of course, will not wait for network operators and franchisees to sit large. Their own channel advantages and the largest market share in the dominant market allow traditional fashion jewelry middlemen to have more room for independent change.

We have reason to believe that in a certain period of time in the future, the three market shares will shift and change, and it will be difficult to determine who will eventually win the rivers and lakes. One thing is certain, the last growing popularity of electronic jewelry business network is positive, because now the shopping style of young consumers changes the marketing approach. The horn of deep integration of popular jewelry marketing methods has been sounded, and the transformation of economic development mode has deepened into the social production field. We are in this era of great changes. We are also enjoying the convenience of various marketing methods. Changes in various marketing methods are changing our lives.