Chinese shoe company once again opened the door to Russia

With the advent of the post-financial crisis era, Russians have clearly changed their consumption concepts in footwear. In the case of reduced income, they also want to maintain their quality of life. Therefore, it is their goal to “get the least money to buy the best things”.

In response to this phenomenon, some Chinese shoe companies in the Russian market have also begun to make corresponding adjustments to meet the needs of current Russian consumers: First, increase the versatility of shoes, so that a pair of shoes can be suitable for a variety of occasions, improve their use Degree; keeping up with the trend of the times, satisfying consumers' pursuit of popular elements; increasing the durability of shoes, adding sutures to soles, thickening of soles, deepening of textures, etc.; and paying attention to increasing variations of styles and article numbers and reducing single item numbers. The number of shipments.

In addition to the adjustment of the shoes themselves, the sales methods in Russia have also changed: First, change the idea of ​​profit taking by taking the amount of time, and develop timely products to obtain greater profits in seasonal sales. Second, the change in sales methods, qualified manufacturers should participate more in Russia and domestic exhibitions, and actively seek to set up counters in Russia's largest stores, marketing to Russia's large supermarkets, in order to enhance the brand value. Third, reduce intermediate links and reduce sales costs. Gradually establish its own sales network in major cities in Russia. Fourth, big manufacturers united with their own distributors, stepped out of Moscow and set up wholesale departments in various sales regions. V. Conditional manufacturers set up trading companies in Russia, employ Russian-speaking marketing staff, hire professional accounting and taxation companies to set up a dedicated exhibition hall, and take a completely formal management road.

In the era of grey customs clearance, Chinese shoe companies mostly organize production and delivery in the first three months of the Russian sales season according to their own predictions about the market, because the gray customs clearance has a long transit time, making the product style and delivery quantity very Big blindness has caused all Chinese shoe companies to operate in the Russian market with great greed. How to reduce this instability, how to reduce risks and reduce losses has become a problem that Chinese shoe manufacturers have to face in Russia.

In fact, the answer is not difficult to find, take the formal clearance route. This has already been accepted by the majority of Russian sales companies. However, the choice of transportation method has not been well understood and rationally used. In fact, choosing the right mode of transportation will also greatly help change the blindness of delivery, shorten logistics time, and increase the cash flow rate.