Chinese wedding enterprises should pay attention to the local market

In September, we frequently received wedding invitations from friends and family. Marriage is a lifelong event. Every new couple wants their wedding to be grand and romantic. New couples preparing to get married are inevitably going to buy some wedding supplies during the wedding stage. In addition to the essential wedding ring, the clothing required for marriage is also the highlight.

A few years ago, after field trips to wedding wholesale markets in Beijing, Shanghai, Suzhou, and Guangzhou, the author found that most wedding dresses were rough, and some fabrics were like mosquito nets. In fashion, fashion trends are seldom reflected. Some special styles are more like dresses on the stage than wedding dresses. And the price is not so satisfactory, much higher than the ex-factory price. However, these wedding dresses continue to flow to wedding photo studios and studios across the country. According to statistics, in the field of wedding dresses and dress sales in China, more than 60% of mass production companies’ wedding products have flowed into wedding photography agencies, and most of them have finally entered the rental sector.

However, with the development of the wedding dress market, in recent years in Suzhou, Shanghai and other large and medium-sized cities there have been many special wedding dress shops, prices from a few hundred dollars to several thousand dollars, ranging from tens of thousands of dollars. With the improvement of economic conditions and consumer aesthetics, the market for Chinese wedding dresses seems to have undergone new changes, and wedding dress customization has gradually become a trend.

When it comes to wedding dress customization, we have to mention foreign wedding dress customization. It takes three months or even six months to prepare before and after a foreign wedding dress. Because it is tailor-made, the bride needs to try on many times. More importantly, bridesmaids and female relatives such as mothers and sisters attending the wedding also need to wear dresses matched with the bride. Because of this custom, generally a person married almost to drive five or six women together to customize the dress, so that in foreign wedding custom profit is still very good.

However, compared to the domestic, the bride can spend nearly ten thousand yuan in the design studio to customize the wedding dress has been considered a luxury, if you want to let the bridesmaids, mothers, sisters of the dress also serialized, it is too much pressure for ordinary people . Not long ago, a friend who was preparing to marry was customizing a wedding dress at a design studio in Sanlitun, Beijing, which cost more than 8,000 yuan. She thinks that once married, she must be willing to invest once, and of course, within the scope of personal economic ability. outer. Another friend rented a wedding dress in a studio in Beijing, and spent less than a few hundred dollars. She also very much wanted to own a wedding dress of her own, but given the price factor, she gave up the original idea.

According to a survey of the domestic wedding market, among the ways of owning a wedding dress, the people who choose to buy more than choose to rent. In China, the appeal of wedding dresses for women has become apparent.

However, looking at the domestic wedding market, it is not difficult to find that the world's brands are hard to find traces, the domestic wedding brand seems to be very low-key, do not you say loudly wedding brand?

Of course, Mingrui and Cai Meiyue are well-known bridal brands in China, but because of their remarkable prices, many people are also discouraged. Want to have a good quality, unique design wedding dress can only cost a lot of money? What are the domestic wedding companies busy with?

Most of our domestic garment companies are export-oriented, have no own brand, and only live hard products. For example, the total number of weddings exported to Spain in Spain accounted for 20% of the Spanish wedding market in 2006, but it was a 13% drop from the 33% in 2005, while the Spanish wedding industry grew rapidly at the end of 2007 to the end of 2007. In Spain, there are 822 enterprises that produce wedding dresses as their main business, with 14,500 employees. In addition, Spain's wedding dress exports in 2007 amounted to 416 million euros, the EU is the country's main export market for wedding dresses, accounting for nearly 3/4 of its total exports.

Judging from this phenomenon alone, China’s export advantage in the Spanish wedding market has been declining year by year. The reasons may be manifold. Why do Chinese wedding companies not pay attention to the domestic market?

As a populous country, China, although the consumption of each wedding can not be compared with the consumption levels of the United States, Japan, Spain and other countries, it can gradually increase the awareness of wedding dress and the number of 10 million weddings per year, which is also a very large market share.

So to say, Chinese wedding companies should really be alert, can not just OEM, at least ODM or step OBM launch wedding brand. Opportunities should be there, at least in terms of fabrics, workmanship, design, price, etc., so that the brides do not have to rent any unsuitable wedding dresses again, and they are still frantically pining their hands on the top, and do not worry that this body is sweet. Burdened.