What gifts to celebrate

The celebration is the collective name for various celebration ceremonies. In business activities, there are many opportunities for business people to participate in the celebration ceremony. They may be ordered to organize a celebration ceremony for the unit, and may also be invited to attend a ceremony held by the foreign unit. The origin of the celebration gifts has been a long time. Since the birth of the gift, there have been celebrations and gifts, so the celebration gifts can be said to be an important part of the origin of gifts.

In the so-called "ceremonies," code and ceremony are not separated from home, and there must be ceremony. As the name suggests, celebration gifts must be related to celebrations, that is, gifts designed and produced for celebrations. Obviously, it must have the special characteristics of the celebration and reflect the features of the celebration.

"Song Shi Yue Zhi XVI": "Layers Festival celebrations every year, eternal broadcast emblem sound." Qing Chen Kangfu "Lang Qian Ji Wen," Volume 8: "Dao light ugly August, Christine Shengshou sixty, the Ministry of The official workers, as usual, played a celebration.” Hu Shi’s “Ibsenism”: “The orphanage caused him to summon his son back to participate in the celebration of the orphanage.”

As far back as the early summer dynasty, "the state of Jiuzhou was established and Jiuding was cast." Obviously, "Ding" is used as a gift for the establishment of the country. It is a veritable celebration gift. Later, when the Tang Dynasty opened its doors to the world and flourished in history, Emperor Xuanzong emulated the ancient people and opened Yuan Dingding, bearing in mind the flourishing prosperity.

The unit is now celebrating its anniversary. Usually, it is conducted every five or ten days. That is to say, when the five or tenth anniversary of the establishment of the unit and their multiples. The unit won a ceremonial honor. When the unit itself won a certain honorary title and the unit’s “bumped product” won the award in major domestic and international exhibitions, such celebrations will basically be held. The unit achieved a major performance celebration. For example, there are no production accidents in a thousand days, the number of products produced exceeds 100,000 units, and the sale of a certain commodity with glory sales amounts to 100 million yuan. These hard-won achievements are often celebrated. The unit achieved a significant celebration. When the unit establishes groups, confirms new partners, merges other units, branches, or chain stores, it is naturally worth celebrating.

Today's celebration gifts are various, such as the 60th Anniversary celebration gifts and thousands of souvenirs of the founding of the People's Republic of China. The gifts used for individual weddings, birthday celebrations, etc. can be called celebration gifts. The celebration gifts accounted for almost half of the gift market. What kind of gifts for the celebrations are still difficult for many young people. The first time they send celebration gifts, they do not know what to send and how to choose?

First, the celebration gift should have the following three characteristics:

1. The specific concept of time and space, the celebration gifts must reflect the time background of the celebration, reflect the civilization of the times, and therefore have strong characteristics of the times and commemorative significance ; for example, gifts for the 60th anniversary of the founding of the People's Republic of China and gifts for the 50th anniversary of the founding of the People's Republic of China It is not the same, because there have been great changes in 2009 compared with 1999 in China. The theme and significance of the celebrations are certainly different. The so-called events and events are reflected in the celebration gifts. Therefore, when choosing a celebration gift, The characteristics and commemorative attributes of the celebration must be reflected in the theme of the customer's celebration.

2, distinctive personality, which is targeted for celebration events . If non-customized gifts meet the needs of popularization, and personal customized gifts satisfy the individual consumer demands, then the celebration gifts should belong to small-minded personal gifts to meet the needs of small groups and single events. Therefore, the same celebration gift cannot be suitable for both the celebration and the celebration.

3, positive, the so-called celebration must reflect a positive social value and the concept of the public are advocating, so the celebration gift must also have a positive and progressive meaning, can not be contrary to social morality, but also can not violate the laws and regulations suggest Or meaning .

Second, the celebration gift is an important tool for event marketing. The celebration gift is tailored and designed by the organization for organizing celebrations. It reflects the organizational culture and carries organizational emotions. In the market economy environment, the organization culture has received unprecedented attention. For example, urban culture, corporate culture, campus culture, and even community culture and family culture all glow with unprecedented vitality. The celebration gift as the carrier of the organization's cultural dissemination and display has received unprecedented attention.

Celebration gifts are an important magic weapon for market competition. The unique features of the company's corporate gifts, which are reflected in its customized gifts, are an irreplaceable part of the company’s ability to establish a clear social image, expand its reputation, and enhance its corporate reputation. Replaces important material media and important tools for event marketing.

Third, the celebration gifts to create a festive celebration atmosphere The meaning of the celebration is completed by many agreed procedures and rituals, so there must be things, gifts are the performance of ritual objects. The gift is an essential participant in the celebration of communication and expresses the celebration commemorative items. It makes the celebration more grand, setting off the atmosphere of the celebration, so that more people remember the celebration, commemorating the celebration, so the celebration gift is actually the embodiment of the celebration, is the spokesperson of the celebration, is the expression of the emotion of the celebration carrier. In response to the above Lao Zhu's question: To deepen the weight of the celebration gifts in the minds of the customers, the gifts must be chosen to reflect the meaning of the customer's celebration. If this celebration gift enables the owner to see it every time, he should think about it. , as if in the scene of the celebration of that year, it must be a very successful celebration gift. On the contrary, several years later, customers saw that the celebration gift did not know where to come from, and then the gift lost the meaning of the celebration gift. The celebration was widely known because of the gift, and it also deepened people's impression of the celebration; It was born in celebration and realized its social function of creating a festive atmosphere.

Fourth, the celebration gift to actively communicate the cultural value of the celebration is no doubt that the celebration gift is the development of human civilization to a certain social stage product, is the manifestation of human civilization, but also the feelings of a timely celebration of the imprint and distinctive cultural characteristics.

The celebration itself is a kind of culture. It needs to show an atmosphere of prosperity, excitement, joy and joy. Of course, the gifts for such occasions should also occupy an important position in the celebration. Therefore, the celebration gifts must be given. The unique celebration culture must properly take care of the cultural background, customs, ethnic characteristics, social classes, and so on of the organizers and ceremonies of the celebration. In other words, it must be tailored and must take into account the aesthetic requirements of different levels of the same celebration. This is like a wedding banquet. It must be suitable for the tastes of most people. The celebration gift must be able to express the emotions of the celebration, whether it be a blessing or a congratulation. It is an implicit expression or a provocative warmth.

Fifth, the celebration gifts should be combined with the celebration theme and fashion trends. Celebration gifts Due to its typical celebration characteristics, it is mainly in a tailored form to achieve group consumption. It is a kind of order gift, so it must also meet the order. The laws, procedures, requirements, and specifications of gifts. As with other gifts, prices, materials, shapes, and even packaging, size, color, etc., can be the reason for buyers to buy or not. However, the particularity of the celebration gift is that it is done for a celebration. It should not only reflect the characteristics of the celebration but also be suitable for those who participate in the celebration, that is, the needs of the gift consumer.

The topic is the fundamental of the celebration gift design. The purpose of the celebration and the purpose of the celebration are the soul and foundation of the celebration gift design. This requires the designer to clearly identify who the purchaser of the celebration gift is designed to be and who the consumer is (separation between the purchaser and the consumer is an important feature that differentiates the gift from the ordinary merchandise). What kind of emotion to express is thanks and pray. Wish, praise or blessing. Otherwise, there will be no substantive difference between the 60th birthday gift and the 60th anniversary gift of the National Day. The completion of the Three Gorges Dam and the celebration gifts for the company's move will also be common.

In line with consumer trends is the design requirements for celebration gifts. Celebrations are always conducted within a certain period of time. There are always different consumption trends and trends in different time backgrounds. Only those things that are in line with the trend are more stylish and new. Everyone thinks it is novel and unique, and it is also easy to accept. Otherwise, things that are obsolete appear to be clichés. Everyone will feel ordinary and will not cherish, at least not to bring surprises and satisfaction to consumers. The celebration is a very festive and very sunny event, so the celebration gift should also be pleasing to the eye, creating a feeling of beauty and happiness. The celebration should be icing on the cake, reflecting the consumption characteristics and social culture of the celebration era. At the same time, the celebration gifts are constantly being promoted, and also promote the development of celebration gifts, so that the celebration gifts continue to advance on the road to innovation.