What is the significance of the 8S marketing model?

What is 8S? We all know that 5S and 8S are based on the 5S management of sorting, rectification, cleaning, cleaning, and literacy. In combination with the needs of modern enterprise management plus study, safety, and savings, 8S management is launched. Concept.

1S - Organize definitions: Distinguish whether to use or not to use, do not use to clear.

Purpose: To make room for use.

2S - Definition of rectification: The things to be used are positioned according to regulations, quantitatively arranged neatly and clearly marked.

Purpose: Don't waste time looking for something.

3S - Cleaning Definition: Removes dirt from the workplace and prevents contamination.

Purpose: To eliminate "dirty" and keep the workplace clean, bright and bright.

4S - Clean Definition: Institutionalize, standardize, and maintain results for the above 3S implementation.

Purpose: To maintain results through institutionalization and to show where "abnormalities" lie.

5S——Definition of Literacy: Everyone acts according to regulations and develops good habits from the mentality.

Purpose: To change "hostages" and develop earnest and earnest habits.

6S—Safety A Management develops correct operational procedures and configures appropriate staff supervision instructions.

B. Report and eliminate inconvenient factors.

C. Strengthen the education of workers' safety awareness.

D sign the safety responsibility.

Purpose: To anticipate the danger and to prevent it.

7S - Savings reduce the company's manpower, cost, space, time, inventory, material consumption and other factors.

Objective: To develop a habit of lowering costs and to strengthen the awareness of workers in reducing waste awareness.

8S—Learning to study various professional and technical knowledge in depth, acquire knowledge from practice and books, and constantly learn from colleagues and supervisors, learn from the strengths to achieve self-improvement, and improve their overall quality.

Based on the characteristics of the Chinese market, the 8S marketing model focuses on the organic connection between the world's classical theory of static marketing and the dynamic practice of the Chinese market.

The study of the 8S marketing model has three implications for China's marketing practice:

One is to make up for an intermediate transformation system of marketing theory and marketing practice. Those who have studied marketing theory systematically have a concept and understanding of marketing principles and related elements. Those who have actual marketing experience have experience and understanding of the development and management of the market and customers. However, the organic integration of theory and practice and from practice to theory still requires long-term learning and comprehension. At present, there is a lack of research results in this area. The “8S marketing model—differential structural analysis model of profitable system” fills the gap in this intermediate conversion system. Whether it is people who understand marketing theory or who understand marketing practices, they can learn after mastering the 8S marketing model. The system grasps the essence of marketing.

The second is to provide marketing professionals with a common marketing model analysis model. Faced with a complex market environment and fierce competition, many companies feel that they can no longer rely on the accumulation of experience alone. They need to hire experts (consulting companies) to help companies improve their marketing capabilities. However, consulting companies need to spend a lot of energy on investigations, research, and analysis. , planning, the specific issues and marketing theory re-arranged and combined in order to propose a more systematic and scientific program, and often this set of expensive programs in the implementation is not necessarily able to do, or can only solve one of the corporate marketing Problems, it is difficult to achieve the purpose of optimizing the overall marketing system and profitability. "8S marketing model - profit system structure analysis model" can help marketing director (professional manager), marketing consulting professionals quickly form a systematic and effective solution based on the actual situation of corporate marketing.

The third is to provide enterprises with a scientific, systematic, and practical tool for constructing and optimizing marketing models. There are no shortage of outstanding marketing professionals in the enterprise. They have both marketing theory and marketing experience. But after all, they are not all-rounders, and they do not have much time to do systematic and professional thinking. What they lack is effective. Tool of. With the “8S marketing model—differentiated structural analysis model for profitable systems”, they can start from the perspective of system operation based on the characteristics of the company itself, and systematically manage the relevant resources between the enterprise development strategy and the problems existing in marketing. The optimization, integration and innovation will provide constructive suggestions and effective solutions for the construction of a unique marketing model with differentiated core competitiveness.

The 8S marketing model proposes a common model between theory and practice, which effectively and systematically enhances the company's marketing capabilities. It studies the marketing theory and the promotion of corporate marketing, the profitability of the company, and the core of the company. The improvement of competitiveness has important practical significance and far-reaching guiding significance.