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At the Haishang Summit on October 23rd, the Secretary-General of Shanghai Fashion Week gathered with hundreds of domestic media representatives at the Shanghai International Fashion Industry Center to attend the closing event of the fashion week. During the summit, he met with Mr. Shi Shiping, Deputy Director and Secretary-General of the Shanghai Fashion Week Organizing Committee, to discuss the development of Shanghai Fashion Week and its potential to become a global fashion capital.
Over the past eight years, Shanghai Fashion Week has undergone significant changes. Initially, it was held in Fuxing Park with only five or six brands. The seasonal release schedule was quite different from the international standard. In 2007, the event integrated with the global fashion calendar, launching trend releases in both the first and second quarters of the year. Participation has grown significantly, with over 30 brands, 40 designers, and 100 media outlets attending this year. Additionally, the involvement of international organizations such as the United Nations’ South-South Cooperation Organization and the World Fashion Organization has marked a new stage in the event’s evolution.
Compared to established international fashion weeks like Paris and London, Shanghai Fashion Week was once considered immature. However, after inviting organizers from those cities to speak at the 2008 Haishang Summit, many realized that Shanghai had already made impressive progress. Today, the gap is narrowing, and Shanghai is now one of the six major fashion weeks globally. The goal is to eventually compete with Tokyo in the future.
To expand its influence, the fashion week has partnered with media to create the summit forum. Media plays a crucial role in amplifying the event's reach. Without media coverage, the activities would remain isolated and lack broader impact. At the same time, the fashion week aims to be more inclusive, not just for a select few. This collaboration between media and fashion week creates a mutually beneficial relationship, helping to drive the industry forward.
In the post-World Expo era, Shanghai is focusing on high-tech industries and creative cultural sectors, which are key directions for the city's development over the next decade or more. As part of the creative economy, the fashion industry is gaining more attention. With China's urbanization and rising per capita GDP—reaching $5,000 nationally and $10,000 in Shanghai—consumer demand for fashion is growing rapidly. This provides a solid foundation for the industry's expansion.
As a platform for showcasing fashion, Shanghai Fashion Week can attract global attention and help promote Chinese fashion talent. The recent agreement between the Shanghai Garment Industry Association (SGTA) and the World Fashion Organisation (WFO) will further enhance this. Through this partnership, SGTA will promote its designers and brands globally, while WFO will introduce top international talents to Shanghai. Events like the HaiShang Summit will continue to evolve, featuring themed discussions and exchanges that inspire the global fashion community.
September 05, 2025