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Japan's highly popular 109 brand, DELYLE—endorsed by Takahashi Yizi—will officially open on November 16 at Xintiandi Fashion Square. The event is expected to feature a stunning catwalk with 300 models walking the runway simultaneously, making it a major fashion spectacle in Shanghai.
This marks a significant step for the brand as it expands its presence in mainland China. DELYLE, known for its unique blend of cute, cool, and stylish designs, has already made waves in Japan. Its headquarters is located on the fourth floor of Shibuya 109, one of Tokyo’s most iconic fashion hubs.
The brand's aesthetic combines black, white, and pink tones, creating a look that is both soft and bold. With a mix of playful and sophisticated elements, DELYLE's style is often compared to that of Chanel, but with a more youthful twist.
In March 2010, DELYLE opened its first store in mainland China at the fifth floor of Isetan in Meilong Town, Shanghai. This marked the brand's official entry into the Chinese market, and since then, it has gained a loyal following among fashion-forward customers.
The collection includes items like the 2.55-style chain bag, camellia jewelry, pearl accessories, and classic black-and-white outfits. These pieces reflect the brand’s signature style—cute yet edgy, perfect for those who want to stand out while staying effortlessly stylish.
With its growing popularity in Japan and now in China, DELYLE continues to attract attention from fashion enthusiasts and influencers alike. The upcoming opening in Xintiandi is sure to draw crowds and generate buzz across social media platforms.
As the brand expands, it's clear that DELYLE is not just another fashion label—it's a lifestyle, blending elegance with a touch of fun. Whether you're a longtime fan or new to the brand, this opening is definitely worth keeping an eye on.
September 06, 2025