Austrian brand underwear Wolfor expands China market

The Austrian company Wolford was founded in 1949. The head office is located at the border of Austria, Germany and Switzerland and in the city of Bregenz on Lake Constance. It specializes in the design and manufacture of high-class ladies' underwear, trousers, tights, stockings, and swimwear. The products emphasize innovation and design. Bold, specializing in the high-grade lady market, the company's stockings are known as the world's thinnest top quality, and are deeply loved by ladies of all ages, and their products are marketed worldwide.

Wolford is not just a smorgasbord of blending all the good, sexy and seductive elements. It does not aim at marketing the general public, but emphasizes unique and novel materials.

Wolford integrates international fashion trends and continues to invest heavily in advertising or producing hand-printed brochures. The models are also carefully selected to find mature women who are feminine, while photographers are reusing them. Guardian-renowned HelmutNeton and Howard Schatz and others collaborated with them to write a wonderful page for Woolf's classic design and advertising.

Wolford's major markets include Germany, the United States, Austria, and France. The aforementioned four major markets account for approximately 50% of the company's turnover.

However, due to the fierce competition in the global senior female apparel market, Woolfer's performance in Austria (-0.5%), France (-0.6%), and the Netherlands (-5.2%) declined last year. After gaining, the district's performance grew by 37% in the fiscal year of 2010/2011.

Holger Dahmen, Wolford’s current CEO (2004-present), said that the company is optimistic about the strong demand for high-end women's underwear in the future Chinese mainland market. In addition to the current Hong Kong branch offices and the four or five distribution centers in the Mainland, the company is expanding its presence in mainland China. A direct subsidiary of the Mainland.

Wolford’s (2010/2011) financial report had a turnover of 152 million euros and a post-tax surplus of approximately 5.1 million euros.