[China Glass Network] Many people think that it is good to visit strangers, because it can train the salesman's courage, especially under the premise of not familiar with the customer's situation, it can train the sales staff's resilience and communication skills; especially Compared with the visits before the communication, the pressure of strange visits to the sales staff is even greater. If the sales staff can insist on strange visits, it must be “superpowerâ€. Repair Parts for iphone 6 Plus Screen For Iphone 6 Plus,For Iphone 6 Plus Lcd Assembly,For Iphone 6 Plus Lcd,Repair Parts For Iphone 6 Plus Mek Trading Co., Limited , http://www.betopdigital.com
Admittedly, such views have certain implementability, and it is believed that there are also a few companies that have won many orders in this way. The face-to-face interaction with the customer will give the other party a deeper impression. Even if it is not possible to make a deal at the time, it will be the basis for the subsequent sales.
However, the application of this approach has two major premise: the front can find the target customer, and the customer meets its own product characteristics; second, the product is sufficient to impress the customer in all aspects. However, these two premises are not so good. Those who have done telemarketing know that if you can find a customer with the intention to buy from 50 calls, it can be considered a very good result, and the probability of reaching a deal will be lower. Zhu Qianhua believes that compared with telephone sales, strange visits communicate face-to-face with customers without confirming that customers have the willingness to purchase. There are too many uncertain factors in this behavior; there is another problem. Even if the customer has the intention to purchase, can the salesperson fully communicate with the customer during the short visit, so that the customer can understand the product details from all aspects? If the customer is temporarily unable to take time to receive the salesperson, what follow-up actions should the salesperson need to make sure that the next visit is successful?
Teacher Zhu Qiang pointed out that the method used by some enterprises to apply strange visits is actually to sweep the building. This method can indeed get some orders for fast-moving consumer goods companies or necessities companies, because this method makes it more direct and effective for enterprises to find target customers. However, these types of products, the profits are often thinner, in order to achieve greater benefits, companies need to hire more sales staff to promote the product, in terms of cost, but pay more. What's more, not every salesperson is very capable of signing an order contract, and the sales effect is hard to guarantee.
Teacher Zhu Qiang reminds everyone that the salesperson is the brand of the company and represents the image of the company. It is easy for the stranger to make a negative impression on the company. In contrast, it is easier to let the salesperson come up with the corresponding strategy by communicating with the customer by phone or other means, understanding the type of customer and the real needs. When the salesperson communicates with the customer, the customer's doubts are answered in a targeted manner, and the professionalism of the salesperson can be reflected, and the success rate of signing the order will be better. Of course, the cost is lower.
February 25, 2019