On December 16, 2013, Mr. Eddie Malone, the head of the UK’s retail industry’s China region for the retail industry and the UK’s embassy in China, made a special trip from Beijing to Guangzhou to visit China’s high-end children’s wear leading brand T100. Headquarters, and made an offer to T100 founder and design director Dong Wenmei, hoping to provide support for the connection between the T100 and the UK infant and toddler industry.

UK Trade & Investment Agency inspects T100 parent-child children's clothing: new highlights of infants and young children industry or business cooperation between China and UK

The industry of infants and young children in China has recently become more and more hot. The industrial concern caused by the policy of “single birth of a single child” has not yet begun. Nowadays, the connection and cooperation of industries from overseas may open up a new market front for the development of infants and young children in China.

The UK Trade and Investment Agency is a unit of the British government that specializes in the promotion of trade and investment. It is committed to promoting and assisting more overseas investors to invest in the UK and assisting British companies in exploring and opening up overseas business opportunities. In March this year, the UK launched the "International Action Plan for the Retail Industry". From 2013 to 2015, the UK Trade and Investment Agency and the British Embassy in China will organize a series of events in China to promote the UK's outstanding fashion products and luxury goods. And retail brands. Mr. Ma Long is the head of China for this project.

On the same day, at the T100 headquarters, Dong Wenmei introduced Mr. Ma Long's unique brand positioning, environmental protection features, development history and future ideas for the layout of Europe. Mr. Ma Long expressed his appreciation for the high-end brand development and achievements made by T100. “We are concerned about many With the rise of Chinese retail brands, the UK Trade and Investment Agency and the British Embassy in China hope to match the Chinese retail brands with the UK market, and the British market is the best springboard for Chinese brands to go to Europe.We are willing to recommend suitable UK departmental channels for the T100. Let British consumers enjoy and experience products that T100 has designed so well."
After learning about T100's plans for the development of children's education and toys and other product extensions, Mr. Ma Long said that based on the profound cultural heritage of the United Kingdom and the “Creative Center of the World” initiative launched in 2005, The British cultural industry has flourished in recent years and has achieved many innovative achievements in children's education, books, related experience products, toys, etc. Therefore, there are many cooperation values ​​and operational spaces between the Chinese and British infant and toddler industry brands. It is understood that the British government encourages the development of infants and young children's industries. The tax rate on children's wear and other children's products is only 0-5%, while the adult tax rate is more than 20%.

When we learned that T100 is negotiating the cooperation of some international children's wear brands, Mr. Ma Long expressed willingness to introduce the excellent British brand for the T100. Ma Long believes that the high-end channels established by the T100 in the Chinese market based on mainstream shopping malls and airports are what many British brands value, and both parties can share resources. It is understood that the British children's wear market, in addition to adult brands such as Burberry subdivision children's clothing product line has a relatively good development, many children's clothing brands are scattered and small features, very cooperative and even acquisition of value. Some experts have pointed out that compared with many French and Italian luxury goods, even Spanish ZARA, Swedish H & M and other fast fashion brands, the British clothing brand "going out" is weak, but in fact these brands are hoping to break through the smaller British market Limitations, seeking partners to expand the market in the Chinese market.

Regarding Mr. Ma Long’s invitation and many suggestions, Dong Wenmei expressed his gratitude, saying that the T100 brand has always studied the British culture and the market, and the elite spirit advocated by the T100 is based on “independent thinking, courage, and tolerance” in British culture. "Strict" recognition and inheritance of the aristocratic spirit. Since the beginning of this year, Dong Wenmei has gone to the British market to participate in Sino-British trade exchanges and has communicated and collaborated with the famous Sint Maarten Art Academy and numerous British fashion professionals.

It is understood that the Sino-British trade cooperation has continued to deepen in recent years. The UK is one of the countries that have opened up the largest degree of investment in China and has become the most popular European destination for Chinese investment in 2012. During the visit to China by Cameron, the British Prime Minister, in early December of this year, Chinese and British companies signed a trade and investment agreement worth more than £5.6 billion.

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