**Brand Positioning:** Our brand is dedicated to offering leisure-inspired designs that blend rationality with creativity. The style we pursue is clean, straightforward, and effortlessly fashionable, perfect for those who value simplicity without compromising on trendiness. **Target Audience:** We cater specifically to professional women aged 25 to 35 who seek a balance between work and personal life. These women appreciate quality and style but also prioritize comfort in their daily routines. **Pricing Strategy:** To ensure accessibility while maintaining high-quality standards, our pricing reflects the seasonality of our collections. In spring, pieces start at 240 yuan; summer items are priced at 180 yuan; autumn collections begin at 280 yuan; and winter offerings are set at 400 yuan. **Business Philosophy:** At the heart of everything we do lies a commitment to crafting authentic, enduring fashion. Our mission is to become the leading Chinese fashion brand celebrated globally for its innovation and elegance. **Service Concept:** For us, every customer is not just a buyer but our cherished friend. We believe in fostering long-term relationships built on trust and mutual respect. Your satisfaction is our top priority. **Vision Statement:** Our ultimate goal is to establish a strong presence in the global fashion industry as the premier Chinese fashion label. Through dedication, creativity, and an unwavering focus on excellence, we strive to redefine what it means to be stylishly modern yet timeless.

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SHAOXING LIDONG TRADING CO.,LTD , https://www.lidonggarments.com