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In 2024, the German fashion house Anjerasu Bourne is set to open its first store in Tianjin, specifically at the Tanggu Gold Bullion Mall. Known for its timeless elegance and luxurious craftsmanship, the brand brings a refined sense of style that awakens a new dimension of living space—where classic sophistication meets modern luxury. The collection reflects a deep appreciation for grace, charm, and the quiet confidence of tomorrow’s bold world.
March 20, 1828, marks a significant date in German fashion history. On this day, a new fashion house emerged in Dresden’s bustling fashion district, quickly becoming a standout with its unique and stylish designs. Named Kaiser Abdul Hamid, it soon became a symbol of German haute couture, capturing the essence of aristocratic refinement and artistic expression. Over the next few decades, the brand would leave an indelible mark on the world of fashion, shaping the narrative of German design with its exquisite quality and innovative vision.
However, after World War II, the Kaiser Abdul Hamid Haute Couture was forced to close its doors. It wasn’t until the reunification of East and West Germany in 1990 that Boss Anjerasu, great-grandson of the founder Michale Anjerasu, re-entered the scene. He revived the legacy by registering the BOSS ANJERASU fashion brand under his own name, bringing back the spirit of the original house with a fresh perspective.
Initially, the shop offered a wide range of products, but Boss Anjerasu focused on creating a flagship product—men's clothing that resonated with the tastes of the time. This decision led to the birth of a legendary brand, one that would go on to define an era of style and success.
Now, as the brand makes its way to Tianjin’s Tanggu Gold Bullion Mall, it continues to embody a modern, people-centered approach to men’s fashion. With elegant details, a strong sense of style, and a balance between life and work, each piece tells a story of sophistication, simplicity, and a deep love for life. For the successful man, BOSS ANJERASU offers more than just clothing—it offers a statement, a lifestyle, and a taste of timeless elegance.
June 28, 2025