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On the occasion of the 60th anniversary of National Day, the world-renowned underwear brand Australia ZAMBA officially opened its first flagship store in Xiamen, China. This marked a significant milestone as it became the first brand store in the country and a crucial step for ZAMBA's expansion into the Asian market.
During the event, professional models from both China and abroad showcased the "ZAMBA 2009" global boutique collection. The presentation highlighted the brand's diverse range of styles, emphasizing comfort, lifestyle, and fun for modern women. As one of the top global underwear brands, ZAMBA has captured the hearts of young girls with its fresh and youthful energy, earning widespread admiration across the world.
With a customer-first pricing strategy, ZAMBA is committed to popularizing women's underwear fashion culture throughout millions of households. The brand aims to create a new and sensual experience for women when choosing their undergarments, blending style, comfort, and confidence in every piece. ZAMBA continues to set trends and redefine what it means to feel empowered through everyday wear.
June 29, 2025