Peak's order amount increased by 20.2% in the first quarter of 2012

A few days ago, Peak Company announced that the order amount of Peak's order book for the first quarter of 2012 was 20.2% higher than that of orders for the same quarter of 2011; the same-store sales for the second quarter ended June 30, 2011 increased 12.2% compared to the same period of last year. %.

According to reports, Peak will launch a total of 197 garments, 140 footwear, and 121 new accessories products in the first quarter of next year. It will involve basketball, football, running, tennis, basic training, and sports. The year-on-year comparison with the spring of 2011 show that the amount of footwear orders in the spring of 2012 increased by 18.7%, the amount of apparel orders increased by 19.1%, and the amount of orders for accessories increased by 167.5%.

Peak CEO Xu Zhihua said: "Market performance is a result of many factors, Peak will actively create a brand image of international professional sports, increase product added value, enhance the overall competitiveness."

An array of Peak's new 2012 spring collections are not only novel in style, but also inherent in innovation and technology that make them more of a consumer value. The industry generally believes that in the era of severe homogenization of merchandise, the value of products is more reflected in the added value of products, while the brand is the embodiment of the most concentrated value-added products.