Under the influence of internal “worry” and “disease”, the Chinese silk industry has chosen to force its home textile products, which have been generally recognized by domestic consumers, to become a breakthrough point for the domestic silk industry to expand into the domestic market.

The consumption of advanced economies continues to be low, EU demand has shrunk, and it has been difficult for silk companies to wait for the production of foreign trade orders. It has actively expanded the domestic market to become a direction for silk companies to seek new ways of economic growth.

Recently, with the support of the Ministry of Commerce and the Beijing Municipal People's Government, the Zhejiang Provincial Department of Commerce, the Sichuan Provincial Department of Commerce, the Shandong Provincial Council for the Promotion of International Trade, and the Municipal Commission of Commerce jointly hosted the 2012 Beijing Silk Goods Exhibition in Beijing Jinyuan Lufthansa. 47 key silk companies were selected to participate in the exhibition. This is also a positive way for the government departments to guide the silk enterprises to open the door for domestic sales.

Foreign Affairs: Orders Shrink to Normality

"Last year, I died in the first half of this year. I had no peace in the second half of the year. There will be no orders in the second half of the year... It will come sooner or later." Silk Road chairman Ling Lanfang wrote on Weibo on July 4th.

According to the "Cervical Industry Research Report for 2012" recently provided by the China Commerce and Circulation Productivity Promotion Center under the Ministry of Commerce, the world economy will be affected by the continuous deterioration of the European sovereign debt crisis, the low US economy, and the need for long-term recovery after Japan's economic disaster. Faced with the increasing risk of “double bottoming”, the growth of consumption in the world silk market is more difficult. In the second half of the year, the demand for China’s major silk export markets is unlikely to show significant improvement.

“Because of the sluggish international market and the shrinkage of the foreign consumer market, the export volume of our peaking silk fabric products has been reduced by nearly one-third in the first half of 2012.” Wu Jianhe, chairman of Wujiang Dingsheng Silk Co., Ltd., accepted the “China Enterprise News” on July 5th. The reporter reluctantly said in an interview.

This is the status of the raw material exports of a small and medium-sized private silk enterprise in Jiangsu. However, this is not a single case. Almost all of the silk industry and even the textile industry have experienced this kind of embarrassment.

With the increase in the labor and raw material costs, it will be difficult to change the situation in which the export price of China's raw silk commodities will increase incrementally. In addition, the international market has become more competitive. As many countries in Europe, America and other countries support the development of the silk industry in India, Thailand, Vietnam, Brazil and other countries in terms of funding and technology, these developing countries rely on lower raw materials and labor costs, as well as more favorable policy measures and export competition. With the rapid increase in strength, the export of cotton yarn and home textile products has a price advantage over ours, which has caused the loss of orders for export processing SMEs in China to some extent.

Internal Worries: Pressure of Transformation and Upgrading

The enterprise transformation will undoubtedly need to upgrade equipment, increase research and development, and cultivate and introduce talents. All of these require large amounts of capital investment. The profit rate in the silk industry is relatively low, especially in the case of rising costs and decreasing profits, the tax burden, ** Difficulty has become an indirect hindrance to corporate transformation. Continuous high labor costs and scarcity of talents have caused the transformation of small and medium-sized silk companies to come in a dilemma.

The report shows that since 2011, China’s price index has continued to rise, and the prices of raw materials, resources, energy, transportation, land and other factors have risen in an all-round manner; the “employment shortage and recruitment difficulties” have exacerbated the operating pressures of enterprises. The textile industry has already entered “low growth and high costs” from “high growth and low cost”.

In addition, the current taxation policy has also increased the pressure for the transformation of silk companies, and prompted companies to invest sufficient funds in product transformation, upgrading, talent training, and brand building during the process of transformation and upgrading.

“The profit margin of the silk industry is relatively low, especially in the context of rising costs and diminishing profits. It is more difficult to transform and upgrade. In addition, the accumulation of costs in the silk industry is very slow, and some companies rely on the development of other industries to feed back, but we Dali has been 'focusing on silk' and this will encounter a lot of difficulties," said Yong Yongqi, deputy general manager of Dali Silk (Zhejiang) Co., Ltd., in an interview with a reporter from China Enterprise News.

Wu Jianhua pointed out that the cost of talent is a big problem. Due to the emergence of the aging of skilled workers and the reliance of silk on technological experience, the problem of talents is undoubtedly highlighted in the transition period. At present, the stock and quality of domestic silk science and technology talents do not match the rapid development of the silk industry; while colleges and universities in the direction of cultivating silk specialty have fewer enrollment numbers, the professional curriculum is obviously weakened, and there is a serious shortage of professional talents. Businesses are thirsty.

In addition, the unfavorable policies of financing loans have also made it difficult for SMEs in the transition process.

Respond: Breakthrough in Home Textiles Consumption

The weakness of the international market makes it difficult to improve the situation of export difficulties within a short period of time. However, it may not be possible to open the door for domestic silk consumption. As silk enterprises have long been export-oriented, the construction of marketing networks in the domestic market is still weak, and building a strategic platform for the Chinese silk brand marketing network requires a long-term process.

Ray Limin, secretary-general of the China Textile Commerce Association, said in an interview with a reporter from China Enterprise News that to expand the silk domestic market, we must first raise the awareness of domestic consumers about silk products. This is in line with the transformation and upgrading of production companies and silk products. The level of design, as well as the company's publicity, promotion, brand marketing are all closely related, silk companies should adjust the product structure according to the characteristics of the domestic market, strengthen product design and development efforts.

With the pursuit of high-quality lifestyles, home textile silk products have shown a good development trend. According to data from the National Bureau of Statistics, in 2011, the country’s silk production was 20.46 million, an increase of 19.32% year-on-year, and it has become a new growth point for the silk industry in China.

With the increase in GDP per capita, the domestic demand for medium and high-end consumer goods has gradually increased. While the traditional consumer goods such as silk fabrics and clothing have been further consolidated and improved, the non-traditional products such as silk quilts, knitted products and decorative silks in home textile products are very large. The promotion of space is also a hot spot for the consumption of silk products in the domestic market in the future.

Experts in the industry believe that companies should firmly seize the opportunity of the domestic textile products that are gradually recognized by domestic textile products, use home textile products as springboards, and do fine textile products to reshape the new image of silk in order to drive other silks. The best-selling product.

When talking about the domestic market prospects for home textile products, Lei Limin is happy to watch. "A lot of first-line brands, the production of silk quilt, home textile products are used silk, silk home textile is expected to become the future of the domestic silk consumer market hot spots.


Ministry of Commerce: Export Situation of Silk Industry is not optimistic

China's silk industry continues to face fierce competition from other fiber products.

With the rapid development of textile technology in the world and the constant breakthrough of chemical fiber simulation technology, silk fibers continue to be subject to fierce competition and challenges. In particular, there are no major breakthroughs in overcoming the problems of wrinkle and shrinkage of silk fiber products.

The technical equipment of the silk industry in China has made great progress. At present, automatic reeling machines account for more than 90%, and Italian shuttleless looms account for 30%. However, the proportion of raw material products exported from China’s silk products remains high, which hinders the development of China’s silk industry. To improve the competitiveness of China's silk products, we must shift our focus to exporting final products, improving product quality, expanding the proportion of exports of deep-processing and precision-processing products, in particular increasing the proportion of self-owned brand products, and further increasing the added value of products. This will promote silk consumption and expand silk exports.

After half a century of continuous development of the world economy, many developing countries have gradually solved their food and clothing needs and have come to a well-off society. This has brought long-term sustained growth to the textile industry; the demand for textiles from developed country residents is stable and reflected in fashion, natural comfort and luxury. At a higher level. As a result of technological advancement and the emergence of new consumer fields such as functional clothing, home textiles and industrial textiles, the textile industry has continued to develop. With the development and application of high technology, the single fiber products of pure silk will be relatively reduced, and the diversification of raw fiber-based textile fibers will become a development trend.

In 2012, the domestic economy will face restructuring and adjustment, and the growth rate of GDP will slow down. Affected by the domestic and international environment, the economy of China's silk and silk industry will show a clear adjustment, but the overall operation will be stable. It is expected that the production of eucalyptus silk in China will be basically the same as in 2011, and the mulberry garden area will be difficult to continue to expand, and the growth rate of cocoon production will slow down. The price fluctuations of silk reels will develop towards the trend of gradually stabilizing first and then decreasing. As the silk industry can not get rid of dependence on developed economies in Europe and the United States, in the world economic downturn and the tightening of domestic financial policies, the export situation of China's silk industry is not optimistic. The annual foreign trade export will increase steadily, but it may increase. Not great. The growth of domestic silk consumption is also relatively limited. The economic development of the whole silk industry will show the trend of “low, high, steady, and moderate”. The possibility of an increase in growth rate is relatively low, and the possibility of economic adjustment of the silk industry cannot be ruled out.

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