In July, the listed company's mid-year report will be disclosed one after another. For the performance of the company in the first half of the year, this "test" transcript will certainly be a few families happy. At present, most of the listed companies have already announced the performance forecast for the first half of 2012. According to the statistical data of HuaFeng iFinD, as of July 16, 54 textile and apparel listed companies issued interim announcements. Among them, 5 companies were pre-increase, 23 companies were slightly increased, 6 companies were slightly reduced, 4 companies were reduced, 6 companies suffered the first loss, 9 companies continued losses and 1 company turned losses.

Kanudi Road increases by 50%

Canudi Road, which was listed at the end of February this year, has received a lot of questions, but the trend is very eye-catching. In the first quarter of 2012, operating income was 168 million yuan, an increase of 36.48% year-on-year; net profit was 54 million yuan, an increase of 53.38% year-on-year. Kanudi Road is optimistic about its operating performance in the first half of 2012. It is expected that net profit will increase by 50% to 60% over the same period of the previous year from January to June 2012. The company achieved a net profit of 50.72 million from January to June 2011. yuan.

In addition, the more mature multi-branded newspapers are relatively optimistic about the performance of the first half of 2012, is expected from January to June 2012, net profit growth of 30% to 60% over the same period last year, the company in 2011 1 June net profit was 92.65 million yuan.

Both companies showed a positive attitude in their performance forecast. Kanudi Road announced that the company's operating scale has expanded, its brand influence has increased, and orders for orders have increased. The Announcement of Announcement of the Annunciation shows that the brand value of the Annunciation has continued to increase, the effect of the extensional expansion has been better, and the sales growth has been rapid; the Baotuo Business has continued to pick up momentum and the benefit has grown significantly compared to the same period of last year; the Sangioh brand has grown in line with expectations; other brands Develop steadily.

30% into another watershed In the first half of 2012, Pathfinder continued to strengthen channel construction, strengthened terminal management, and developed its main business, which enabled the company's operating income to continue to grow rapidly. According to the Pathfinder 2012 half-year performance forecast, operating revenue from January to June 2012 was about 374 million to 399 million yuan, an increase of 50% to 60%; total profit of approximately 75 million to 84.9 million yuan, an increase of 46% year-on-year ~ 65%; net profit of about 56.6 million to 6310 million yuan, an increase of 30% to 45%.

In fact, the company made a good start in the first quarter, achieving a net profit of 40,648,100 yuan, a year-on-year increase of 105.89%. For the first half of the year, the year-on-year growth rate slowed down. Pathfinders explained that due to the rapid development of channels, the corresponding store opening expenses are relatively high; brand promotion activities are gradually launched in the second quarter, and related expenses are also increasing; at the same time, sales are increasing. With the continued expansion of scale, the warehousing, logistics, transportation costs and staff salaries that are directly related to the sales business have increased substantially.

In the first half of 2012, souite’s net profit increased by more than 30% year-on-year. It is expected that the net profit from January to June 2012 will increase by 30% to 50% over the same period of last year. The company achieved a net profit of 6546 from January to June 2011. Ten thousand yuan. Souite specializes in supporting and nurturing high-quality franchisees to further increase sales channel construction. On the other hand, it strengthens brand building, strengthens product design and R&D, and continuously improves supply chain management capabilities.

Seven wolf also expected the net profit to increase by 30% to 50% over the same period of last year. The company achieved a net profit of 175.89 million yuan from January to June 2011.

Since the listing of the shares of Longitudinal, the brand awareness and brand influence have been further enhanced, the market expansion capability has been enhanced, and the terminal sales channels have continuously increased. It is expected that the net profit for January to June 2012 will increase by 20% to 50% over the same period of last year. The company achieved a net profit of 96.2 million yuan from January to June 2011.

Both Meibang Apparel and Busen share expect that net profit growth in the first half of 2012 will be less than 30% year-on-year. Meibang Garment's net profit for the period from January to June 2012 was 10% to 30% higher than the same period of last year. The company achieved a net profit of RMB 376.36 million from January to June 2011. The overall revenue and profitability of the company's apparel companies continued to grow steadily, thanks to the further improvement of product supply chain management capabilities, and the in-depth refinement of store management.

The Busen Group expects net profit to increase by 0% to 30% over the same period of the previous year from January to June 2012. The company achieved a net profit of 16.89 million from January to June 2011. The increase in sales was mainly due to the expansion of sales network. .

We have lowered our earnings forecasts in advance. In the first quarter of 2012, the company forecasted the results for the first half of 2012. It is expected that the net profit for January-June 2012 will increase by 20% to 50% over the same period of last year. From January to June, it achieved a net profit of 71.91 million yuan. On July 5, Hinnor announced the revised announcement of the 2012 semi-annual performance forecast. After the revision, it is expected that the net profit will increase by 0% to 20% over the same period of last year, with a profit of 71.91 million to 86.29 million yuan.

Regarding the reasons for the reduction in performance, the Hinnor announcement shows that the expansion of the company's marketing network terminal has been accelerated, and expenses such as store leasing, depreciation, and sales staff salaries have increased. The newly-increased marketing network terminal is still in the stage of renovation and just opening. , resulting in overall operating performance did not meet expectations.

It is not only the Hinurs who have lowered their performance forecasts in the later period. In the first quarterly report of 2012, Baiyuan Pants expects net profit to increase by 20% to 40% over the same period of the previous year from January to June 2012. The company achieved a net profit of 25.48 million yuan from January to June 2011. On July 13, the revised announcement of the 2012 semi-annual performance forecast of Baiyuan Pants Industry Co., Ltd. showed that after the revision, the predicted net profit increased by 0% to 20% over the same period of last year, and the profit was between 25.48 million and 30.57 million yuan.

The reasons for the reduction in performance of the Baipuan trousers industry were mainly due to the fact that the marketing network terminal project was still in the incubation period, and the expenses such as leasing of directly operated stores and wages of employees had increased compared with last year.

Senma's first-half performance pessimistic Semima apparel's performance for the first half of 2012 was not optimistic. In the previous performance forecast, it is expected that the net profit for January to June 2012 will fall by 0% to 30% from the same period of last year. The company achieved a net profit of RMB 437.49 million from January to June 2011. On July 13th, during the announcement of the performance update of Semir apparel, the net profit was lowered to 35% to 45% year-on-year, and the profit was 241.62 million to 284.37 million yuan.

It seems that Senma clothing's old rival Mebon clothing will be slightly better in this year's "test", and Semima clothing will face greater pressure in the second half. Cost, inventory, and channels have all contributed to the decline in the performance of Semir. Senma's apparel announcement shows that operating income has fallen year-on-year due to factors such as the slowdown in macroeconomic growth, rising terminal channel costs, and increased market competition.

The inventory of goods in the off-season has increased, and the corresponding provision for inventory depreciation has increased, which has led to a decrease in profits. The marketing network construction project is in the input period, and investment in product research and development, industrial park construction, and product promotion has resulted in relatively large operating costs. Larger growth, short-term profit decline.

Whether it is the Hinnor, Hundreds of Trousers, or Semir clothing, it is not difficult to see from the performance forecast that the apparel industry is still in a grim situation. Before the completion of the 2012 interim report disclosure, more companies may decline their performance.

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