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Maternal and child market safety concerns Worsening crisis of confidence
The domestic and baby brands’ trust crisis has become increasingly serious. It is understood that during the two sessions this year, the topic of formula safety for milk powder was closely watched by the representatives of the two associations. Not long ago, the media also revealed that Hong Kong has introduced a milk powder purchase restriction policy, which has triggered a heated debate in the society. The current safety of milk powder and maternal and child products has become increasingly It has become a hot topic of concern and has become the most concern for consumers.
Suning red child COO Chen Shuang said that as the mother and baby e-commerce brand under China's largest retail company, Suning red children launched a series of activities in the 315 period, "red child mother and child health and safety system 511 project," aimed at the United Nations home related supervision agencies Through the actual experience of consumers, they praised excellent brands and exposed unscrupulous brands, allowing consumers to have reference and basis when choosing the mother-baby brand.
Experts believe that for maternity products, consumers value the product's reputation, and users' evaluations have a considerable impact on the purchase of such products. Especially since the rise of social media, more and more people are buying. Maternal and child products often choose large-brand e-commerce providers and choose to purchase according to the actual experience of consumers on the site. The launch of the Suning Red Kid's “Maternal and Child Health and Safety System 511 Project†will help establish a safety supervision mechanism for the e-commerce industry, in particular the maternal and child e-commerce website, and maximize the quality and safety issues of products that have plagued consumers. The solution.
Chen Shuang stated that the Red and Black List will be exposed outside of 315 every year. Suning Red Kids hopes to establish a long-term guarantee mechanism for maternal and child supplies to maximize the protection of consumer interests and establish “protection for the health and safety of China’s maternal and child productsâ€. Great Wall".
It is understood that the maternal and child network is the earliest domestic e-commerce platform focused on the operation of maternal and child products. Currently, it has nine years of experience in professional maternal and child products, and has more than 8 million users' long-term reputation and data. Maternal and child product management has undisputed authority and is loved by the majority of pregnant mothers.
Online and offline joint operations to escort quality
As the last "1" in the series of activities of the Maternal and Child Health and Safety System 511 Project of the Red Child, the country's first survey on the safety and quality of maternal and infant products has attracted the attention of consumers. The person in charge of marketing for red children in Beijing stated that since the launch of the “Millions of Consumers Trusted Maternal and Baby Brand Selection†campaign, the total number of participants in two days has reached more than 3,000.
As a member of the Suning system, Red Boy's selection activities are also supported and supported by Suning's online and offline systems. The reporter saw that on the homepage of Suning's e-commerce website, there was also a selection platform on the right-hand side of the site, and Suning’s official Weibo microblog had also been forwarded; and 300 stores in 58 regions of Suning would also be ad hoc related. Selection area. The person in charge said that consumers in the Beijing area can go to Suning Lenovo Bridge Stores and other stores to participate in activities for the mind of the most reassuring brands to vote for the baby's health.
It is understood that on the 315th day of the Suning Red Children's Day, they have joined a dozen international and domestic mother and baby brands in the website mall and co-sponsored a “Red Kid Company Consumer Rights Protection Commitment†to ensure that all the products sold are genuine and licensed. Make quality and safety commitments. Chen Shuang said that Suning Red Kids has set up a 12315 Green Passage, and will also hold a multi-site simultaneous parent-child health education theme activity and “User Open Day†event.
Chen Shuang said, “The launch of the nation’s first survey on the safety and quality of maternal and infant product safety means that for every mother, we don’t talk about the scale of sales. We only hope to use every point of effort to bring healthy growth to my mother’s baby!â€
Li Bin, executive vice president of Suning Tesco, also stated that Suning always pays attention to social responsibility and consumer rights protection, so he will fully support the red children to carry out this national baby product safety and quality survey. Suning red children always use consumers. This kind of supervision and participation measures, from the three aspects of consumers, brand manufacturers, and their own services, pushes combination punches, establishes brand safety guarantees, extends the long-term mechanism of product safety, and maintains its long-term operation, thus providing the overall product service of the Suning Red Kids website. The level is raised to a new level.
315 Consumer rights have passed and the topic of quality and safety is far from over. On March 18th, Suning Red Kids, the domestic mother and child shopping leading website, launched the nation's first survey on the safety and quality of maternal and infant products, and launched the “Millions of Consumers Trust Maternal and Baby Brand Awards†campaign with the intention of experiencing quality at present. The troubled mother and baby product field has launched a massive public supervision and industry self-regulation.
315 Consumer rights have passed and the topic of quality and safety is far from over. On March 18th, Suning Red Kids, the domestic mother and child shopping leading website, launched the nation's first survey on the safety and quality of maternal and infant products, and launched the “Millions of Consumers Trust Maternal and Baby Brand Awards†campaign with the intention of experiencing quality at present. The troubled mother and baby product field has launched a massive public supervision and industry self-regulation. It is understood that this event will be combined with the Beijing Bureau of Industry and Commerce to conduct a five-day voting selection of consumers and mothers and babies of various brands across the country online and offline. It plans to collect word-of-mouth data from millions of users and establish Suning. Red children's quality red and black list, allowing consumers to worry about consumption according to plans.
April 15, 2020