Weihai Xinghaiyuan Fishing & Netting Tackle Co.,Ltd. , https://www.yesonagri.com
The sportswear industry has a huge market. Although the products have a certain degree of differentiation, its industry characteristics are basically the same as those of general clothing; it is difficult for traditional industries to have breakthroughs, and the products are highly iconic and mature. Because of the abundant funds, the big brands have great R&D and differentiation, while the SMEs that account for nearly 40% of the market's products tend to be homogenous, and there is no big difference in products. Therefore, as far as the entire industry is concerned, there is little difference in the products of the sportswear industry.
It can be seen that the low degree of product differentiation in China's sportswear industry is one of the reasons for the fierce competition in the industry, which in turn affects the market structure of the industry and makes the market structure tend to be competitive. This further highlights that the sportswear brand is also Can not be copied. Sportswear brands need companies to continuously develop and innovate to attract consumers and increase market share. In recent years, with the continuous development and expansion of China's sportswear industry, more and more enterprises have mastered the technology required for production, thereby accelerating the efficiency and space for the development of their own brands in the market.
Born in Lekac, an ordinary town in France in 1882, after more than 130 years of cultural and cultural innovation and design ideas, it has become no longer ordinary. Lekac, which started from scratch with the production of sportswear and sports socks, has become one of the oldest sportswear brands in France. In 1929, Lekac designed its first bicycle jersey, N°29. Later became a sponsor of the Tour de France and planted foreshadowing and suspense.
In 1951, Lecac, who had experienced the turn of the seasons in 1989, joined hands with the 48-year-old Tour de France to create the first time. In that year, Lecac became the official riding suit of the Tour de France with its modern cycling suit. Business. Since then, Lekac has spent countless years playing with the Tour de France. The Tour de France rider is wearing a Lecac shirt to compete in the Tour de France. The Lecac sweater has become the Tour de France. Bicycle racing label.
In 2012, Lecak and the Tour de France sparked again and became partners of the Tour de France, which perfectly integrated classic traditions with fashion innovations, making the 100-year-old sportswear brand and the 100-year competitive sports complement each other and witness the growth of each other.
One person is a splendid piece of history, a brand, a history of growth, can not be copied successfully, nor can it follow the example of success. Lekkac adheres to his own design style. On the basis of continuous innovation and continuous development, he achieved an ancient sportswear brand. Rise!
Due to the fierce competition in China's sportswear industry, differentiation has become an important weapon for companies to stand by. Through product differentiation, companies can find a stable target market, and the possibility that products will be replaced by other competitive products will be greatly reduced. This has an important impact on the market structure, and thus also proves that the sportswear brand cannot be copied. Sex.
Due to the fierce competition in China's sportswear industry, differentiation has become an important weapon for companies to stand by. Through product differentiation, companies can find a stable target market, and the possibility that products will be replaced by other competitive products will be greatly reduced. This has an important impact on the market structure, and thus also proves that the sportswear brand cannot be copied. Sex.
July 10, 2020