Peak test tennis costume "squid effect" or will appear

On September 10th, the domestic professional sports brand Peak held a press conference in Guangzhou and formally announced that it had signed up as the official partner of the WTA Tour Asia Pacific in the International Women's Professional Network, and signed the WTA star Olga Gwoutsova. This is after Peak has signed the NBA and FIBA ​​high-end basketball tournament alliances, it once again holds hands with international professional sports events. At the same time, Peak took professional basketball products as the core and extended it to the tennis professional field, striving to build a meaningful first step in the big sports ecosystem.

In recent years, tennis has become increasingly popular in China. According to a survey conducted by the China Tennis Association, 130 million Chinese are now interested in tennis. 5 million of them often play tennis. This is related to the tennis power of France. The data is comparable. Opportunistic Chinese businessmen quickly smelled business opportunities and launched a new round of competition in the tennis market.

The rise of tennis fashion is a major part of Peak's market

Since 2004, Li Ting and Sun Tiantian have won the first gold medal in the Olympic Games, and Chinese tennis players Sun Shengnan, Zheng Jie and Yan Zi have appeared one after another. The enthusiasm of the Chinese people for tennis has rapidly ignited. It is understood that the current international tennis events held in China include the Shanghai Masters, China WTA, China Open, Guangzhou Open Tennis, ITF International, ATP, WTA, etc., and have successively taken a look at China's huge potential market. . The once-superior "nobility" movement of tennis has gradually evolved toward the "civilian."

Peak CEO Xu Zhihua said: "Peak has developed a strong brand advantage over the past 21 years, especially in basketball. At present, the development of the tennis market is based on the great potential of Chinese tennis and, more importantly, Peak will look at the global market."

At present, although the domestic tennis market is still in its infancy, many sports brands have been targeting this potential market and have started an international competition for tennis resources. At this time, Peak was signing up to join the high profile of the WTA, and it also added a strong vitality to the future of China Tennis.

In-depth mining of WTA marketing resources Peak vertical force internationalization

During the cooperation with WTA, Peak will acquire the license rights to manufacture, sell and promote the WTA-Pick Co-branded apparel, and will develop a series of high-end products for players, including apparel, footwear and related accessories. And Peak and WTA double logo co-branded products have added a unique exclusive competition to the market. Peak Co. obtained the exclusive sales rights of WTA products in the Asia-Pacific market through cooperation. WTA also relied on Peak's powerful marketing network to distribute WTA licensed products to more than 6,700 PE sales outlets.

"For the tournament, women's tennis is developing at the best stage in China and throughout the Asia Pacific region. We are very happy to join forces with such excellent brands as Peak to jointly strengthen the brand image of WTA." WTA Tour Asian Pacific Region Manager Faris said. "We believe that if we want to tap out the full potential of the Chinese women's tennis, we must choose excellent and forward-thinking local companies to cooperate. Today's statement of cooperation is the first step we made to achieve this goal."

In recent years, WTA has demonstrated its brand appeal in various events in China. In addition to the existing China Open, together with the Guangzhou Open, the WTA brand has become increasingly loud in the Chinese market. WTA's influence in the field of tennis will greatly enhance the professionalism and fashion of the Peak brand and tennis products. At the same time, Peak and WTA will work on the development of player cooperation projects. The cooperation between the two parties will accelerate the promotion and marketization of women's tennis and tour brand in China and the Asia-Pacific region, and further transform the influence of WTA into a marketing force. Point from the tournament itself to a broader business project.

Peak not only played "internationalization" in the basketball field, but also extended it to the tennis field. It still followed the international high-end tennis league and the internationally renowned tennis star. It was a powerful part of the "internationalization" vertical extension.

It is also known that while Peak International Marketing is running, R&D and the market are also becoming internationalized. This year, Peak will set up a global design R&D center in the United States to attract global talents and resources to enhance design and R&D levels. At the same time, Peak will continue to set up specialty stores in the United States and other countries to expand the channel market. In the 2009 financial report, it has been clearly stated that entering the broader sports field has become the goal of 2010 development. Today, the development of tennis is a key step in Peak's professional sports strategy.