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Strong potential Leisure brand "Bachelor" A single population of one billion, the market size of billions, bachelor adhere to create a "trend, simplicity, nature, freshness, refined, personality" brand kingdom. Bachelor clothing is a brand less than two years of operation, located in the "single billion population, tens of billions of market size," so in a very short period of time to create a sales miracle in the north and south, only singles were hundreds Home media spontaneously reported. Bachelor is not only a new brand, but also a strong potential brand. Just 6 months operating time to create hundreds of domestic chain stores. Can be described as invincible in the industry. Business model selected for Tsinghua University MBA classic marketing case and quickly occupied the recreational brand yet another blue ocean in May 2010 by the Humen Clothing Association awarded the "most brand potential clothing brand" single faction to "have lovers get married" for the pursuit of the goal. Because of its positioning in the market blue ocean, in less than two years of development, quickly recognized by consumers, easily achieved 1000000 sales, and was crazy coverage of hundreds of domestic and international mainstream media. Step by step and can not meet the rapid rise of a brand of the desire to swollen out, single faction was born in a full of opportunities, dreams and challenges of the clothing capital - Humen. Bachelor to dare to innovate, the pursuit of individuality mainstream life, different The design style, unique new path, turn the tide, keep making progress, the rapid rise in the field of clothing blue ocean. Blank market "Bachelor" will be the symbolic meaning of single as the core of their own brand positioning, deliberately to create a global single aristocratic logo of high-end brand! 80 after 90 to what? buy what? what do you like? Both like different, but also like the personality, but also like alternative, play is enough Hyun, cool enough, enough tide, enough IN! Who knows, who will win the market! Bachelor has undoubtedly started the journey! The Blue Ocean Strategy The Red Sea Strategy is a competitive strategy that focuses on competition among competitors. The Blue Ocean Strategy is a brutal competition for enterprises to break through the Red Sea. Instead of focusing mainly on defeating their competitors, the Blue Ocean Strategy is mainly aimed at creating a new "unmanned competition" market Space, completely shake off competition, create their own piece of blue ocean. In the process of brand competition, facing intense and cruel competition everywhere, so looking for their own blue ocean is essential, dare to be the first to eat crabs need more than just courage, but also do not fall into the nest of vision As well as alternative thinking and keen market reaction! The first stuttering crab or starve to death, or is the upstart! No doubt single faction is the latter! Business model selected Tsinghua University MBA classic marketing case Single faction in the brand industry first pilot online store + entity store "1 + 1 business model." Each city's first franchise single shop, presented as a reward policy company Online store! City online shopping singles are supplied by the first store! Online store to the limited market to unlimited market! Hundreds of media coverage from "a brand from the birth of lovelorn" to "college students to sell tens of thousands of T-shirt monthly earn tens of thousands of" and then "bachelor camp to occupy another blue ocean area" and then to "bachelor party 2011 spring and summer dress conference was a success" Along the way! There are hundreds of television stations? Newspaper? Magazine? Web site for single parties have been chasing the news point! Followers single step by step, a little bit of growth! From the United States CNN to the British BBC, from CCTV to Phoenix TV, from Baidu to the Chinese brand apparel network, we sincerely thank all the media! Create a 24-hour China area "Time is changing space! A couple of hours wherever you are, I'm at your side!" When each city becomes a bachelor with a single bachelor, personal fashion is within reach! "1 + 1" will change your waiting time! What is personality? Wear single faction! What is fashion? Take iphone4! What is personality fashion? Wear single faction to take iphone4! Leisure field again, changed everything!
January 13, 2019