“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

First, the company profile <br> Shenzhen Morandi commerce and Trade Co., Ltd. adhering to the contemporary concept of "low-carbon life" People understand the apparel and the pursuit of research and development and design of the old and new new black and white style. Company design, production, sales and brand operations in one, based on the trend of simple design fashion, romantic, elegant, sexy high-grade clothing culture to many intellectual women. The company gradually introduced the same concept of professional designers at home and abroad, set up a team of designers comparable to the top international design standards, through the integration of brand advantages, mining brand blind spot in the highly competitive women's market has completely changed the international brand supremacy approach, To achieve the popularity of international brands, so that more Chinese women enjoy the aristocratic brand at a reasonable price, the real rapid flow, small profits but quick turnover, the majority of agents and shopping malls alike, but also by the modern city of new women's favorite . Owns three factories, with strong production capacity, annual output reached 5 million, and has experienced sales planning team and a set of strict production management system, which provides our products with quality assurance and improve the late Operational support.

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

Shenzhen Morandi Trading Company mainly pre-foreign trade mainly in Hong Kong for the company has been design R & D center in 2009, a comprehensive restructuring of the design team to create a famous designer in Italy, Hong Kong and the Mainland together three star design team to achieve Enterprise development take off second. The company is committed to creating a fashion brand suitable for Chinese women - MOLANDY "Morandi" brand, the pursuit of diversification of products, a variety of refined varieties at the same time, using a diversified business model for customers to choose from, including: wholesale Acting, joining, associates, self-employed and so on.
Branded long-term business plan, will make all its brands into a well-known national famous brand. We are willing to work together with all sectors of the community, with the world's major shopping malls, franchisees, suppliers, consumers, employees and the community to share development achievements.

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

Second, the brand interpretation "Morandi" MOLANDY more appropriate way to express the modern people's low-carbon, natural pursuit of the mind, interpretation of the low-carbon simple, taste and low-key rational sustainable consumption attitude, which is also doomed " Personality "will also exist outside of the design in a more desirable combination of embellishment.

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性
"Morandi" MOLANDY is committed to creating and disseminating modern life art based on Oriental philosophy. The style is simple and simple with a rich style, visual performance lagging behind the classic fashion, comfortable fabric texture. Or focus on the local lines of lyrical or enlightenment in the exquisite traceability of my personality inadvertently infiltrated into the details of the impact of visual effects with the opposite color, with the details of the expression of three-dimensional image, showing an independent self-confidence, personality and nature The perfect temperament of practicing, noble and restrained, the metaphor of contemporary women's heart is longing for nature, purity and freedom. Customer terminal market is located in the 25-40-year-old fashion intellectual women.

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

Third, the price positioning <br> spring and summer: 219-799 yuan; the main price range: 299-699;
Autumn and winter: 299-1299 yuan; the main price range: 299-899.
"MOLANDY" Mollanti women's clothing is mainly composed of three product lines: classic products, style products, fashion products.
Classic products: The series emphasizes the practicality of the product, the product category that has always been identified by the target consumer group, and is mainly based on a single product. It can be used with extremely strong consistency and is a co-occurrence of fashion while maintaining the brand's consistent style. It is a stable performance and guarantees An important category of the basic needs of the target consumer group.
Style products: is "MOLANDY" Marante distinguish between Other brands, according to the popular theme of the season, showing the fashion trend and in line with the brand positioning of the product category, accounting for 15% of the ratio. This product is more emphasis on the use of fashion elements in the brand positioning, deliberately in terms of style, fabric, color, pattern, with the way to be reflected in order to achieve the expected sales target.
Fashion products: The brand style highlights the new season the theme of the season, highlighting the fashion trend, a complete interpretation of the brand concept and unique personality product categories. Fashion products "MOLANDY" Morandi women's brand in the target consumer group to establish intuitive and strong and maintain a good image, led the flow of consumer products category.

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

Fourth, join the agency
1, join the advantages of brand support Strong and powerful industry well-known brands, distinctive personality CIS, leading brand promotion and decoration support to provide a unified storefront image design and construction programs, the annual rebate advertising support in stages nationwide, local television media, plane , Online media advertising, unified POP, newspapers, fashion magazines, brochures and other VI image and ongoing advertising investment support continuous product display, shopping guide training and provide customers with shop terminal shop service, to help customers enhance the shop terminal Sales and pre-opening store staff training courses operating support advanced system software to help analyze the smooth, unsalable commodity data to reduce inventory risk logistics support with a fast turnaround, replenishment supply system information support to provide various types of management information counters, statements , Product display brochures, shopping guide training manual promotion support regularly launch terminal promotion activities such as new products, festivals, promotions, anniversary activities such as cost-effective support to adhere to the excellent material, high quality, excellent service, reasonable price, cost-effective incentive policies stand by Completing annual sales quotas, the company offers rebates and discounts policy support service company for the franchisee to provide comprehensive and efficient exchange, distribution and maintenance service

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

2, joining requirements <br> applicant claims more than 2 years of experience in the apparel business, certain financial strength, store managers can be personally involved is a plus;
Business premises Local major bustling commercial areas, shopping malls or department stores or stores;
Business area shopping malls more than 35 square meters counter (side hall or side hall), stores 40 square meters and above;

“MOLANDY”莫兰蒂女装完整演绎品牌理念和独特个性

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